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32 Cards in this Set

  • Front
  • Back
Theories
we have an idea about a phenomena explaining why outcome or event happens.
Hypotheses
what you would expect to see if the theory were true
Operational definitions
researchers have to define their concepts in ways that they can get meaningful (specific and observable) responses
Socially desirable responding
some experiments provide subtle suggestions to the participants as to what the "right" answers or behavior is, which can really mess with the data. It could be explaining the "goal" of the research in its entirety (Ch 2 calls this DEMAND CHARACTERISTICS)
Unobtrusive measures
when participants aren't aware that they are being measured
Psychometrics
subdiscipline of psychology which has the goal of setting definitions and measures for the ongoing research in psychology
Reliability
consistency/stability of scores on a measure (p61)
Validity
are scores measuring what is meant to be measured, like the "underlying concept they are supposed to represent." (p61)
Correlational Research
Examines whether two or more concepts are associated with one another (p61) Cannot establish causal connections
REPRESENTATIVE SAMPLE
a group of participants that accurately represents larger population
RANDOM SAMPLING
Often used to create a REPRESENTATIVE SAMPLE, sampling in a way that everyone in the population has the same chance of being selected (p61)
Archival Research
Looks at how social psychology trends have appeared in historical data, records, articles, public data
OBSERVATIONAL STUDIES
researcher watches participants and codes measures from observed behavior" (p61)
PARTICIPANT-OBSERVATION RESEARCH
researcher actually joins an ongoing group to observe the members' behavior" (p61)
Experimental Research
empirical investigations in which researchers manipulate one or more concepts and assess the impact of the manipulation(s) on one or more other concepts.
INDEPENDENT VARIABLES
Manipulated factors
DEPENDENT VARIABLES
Concepts measured by researcher and may be affected by independent variables
EXTRANEOUS VARIABLES
these variables are possible sources of error that "should be controlled" (p61)
STANDARDIZED PROCEDURES
participants are processed in the same way across the board regardless of how different one participant is from another
RANDOM ASSIGNMENT
helps control extraneous variables because it randomly assigns different participants to separate parts of the experiment
DEMAND CHARACTERISTICS
cues in the experiment that encourage SOCIALLY DESIRABLE RESPONDING from the participants
INTERNAL VALIDITY
How much did the research produce clear and causal data?
"Correlational studies tend to have low internal validity"
"Experiments tend to have high internal validity"
EXTERNAL VALIDITY
How much can the results be used to generalize "beyond the sample, setting, and other characteristics in the study" (p61)
SINGLE-FACTOR EXPERIMENT
One independent variable
FACTORIAL DESIGN EXPERIMENT
2+ independent variables, then the "experiment is said to have factorial design" EXAMPLE: Study on source credibility on sleep advice (gym teacher vs. nobel laureate)
INTERACTIONS
factorial designs make it possible to test whether there are any interactions between independent variables... the level of another manipulation depends on the level of another manipulation (p61) (clue: imagine tables) (common)
EXPERIMENTAL REALISM
How much does the experiment feel realistic/involving to the participants? This "elicits spontaneous behavior." (p62)
MUNDANE REALISM
How much the experiment's setting resembles the outside world
FIELD EXPERIMENTS
experiments done outside a laboratory
increases mundane realism (usually)
increases external validity (usually)
Institutional Review Board (IRB)
committee that must approve the research to protect the participants from undergoing "unacceptable harm"
INFORMED CONSENT
protects participants by informing them what they can expect in the study and telling them they can withdraw at any time
DEBRIEFING
protects participants by giving them "a full and complete description of the study's design, purpose, and expected results ... after the study is completed." "If the study involved deception, it must be identified and explained in debriefing" (p62)