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28 Cards in this Set
- Front
- Back
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Social Psychology:
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examines the influence of social processes on the way people think, feel and behave.
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Attitudes:
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a positive or negative evaluative reaction toward a person, object or concept.
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Attitude strength:
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the durability or impact of an attitude
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Durability:
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if it lasts over time
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Impact:
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if it impact behavior or thoughts
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Initial impressions:
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initial perceptions make a difference; and have shown strong effects
• Asch’s study found that a person presented with positive traits first was found to be more sociable and happier. |
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Social influence:
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the presence of others energizes performance (Triplett)- study cyclists
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Social Norms:
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shared expectations about thoughts, feelings and behavior; can vary by time and place; culturally sensitive
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Social Role:
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a set of norms which characterize how people in specific social positions should behave
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Role conflict:
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norms accompanying different role may clash
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Conformity:
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the adjustment of people’s behavior, attitudes and beliefs to a group.
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Informational social influence:
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follow the opinions of those we believe have accurate knowledge and believe they are doing right.
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Normative social influence:
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conform to obtain rewards that come from being accepted by other people while trying to avoid rejection
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Situational Influence on behaviors:
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see others engaging in a behaior, likely to be influenced by it.
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Results of Asch Study:
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When people were alone they got the answer correct; in a group only 20% appeared to remain completely independent in their responses.
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Factors which affected conformity
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Group size, presence of a dissenter
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Group size:
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conformity increased from 5-25% as a group size increased; after 5 this stabilized
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Presence of a dissenter:
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when someone else dissents he/she serves as a model and it significantly reduces conformity
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Lapiere Study
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attitudes do not necessarily determine or predict out behavior
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Attitudes and behavior are influenced by several factors
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• Attitudes influence behavior more strongly when the counteract in situational factors are weak
* Attitudes have a greater influence over our behaviors when we are aware of them and when they are strongly held. • General attitudes predict general behaviors and specific attitudes predict specific behaviors. |
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Persuasion:
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the deliberate effort to change or impact one’s attitude
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Persuasion tactics:
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norm of reciprocity, door in the face techinque
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Norm of reciprocity:
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The golden rule; to get you to comply with a request you are given an unsolicited favor or gift
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Door in the face technique:
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persuader makes a large request expecting you to reject and then makes a smaller request believing you will be more likely to comply
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Foot in the Door
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a persuader gets you to comply with a small request and then presents a larger request thinking you will now be more likely to comply
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Low-Balling
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the persuader gets you to commit to an action then before you perform it the "cost increases"
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Obedience
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a form of compliance that occurs when people follow direct commands, usually from someone in a position of authority
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Stanley Milgram's Obedience to Authority research project results:
variables which influenced obedience... |
-remoteness of the victim
-closeness and legitimacy of authority figure - cog in the wheel - personal characteristics -cultural differences |
