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68 Cards in this Set

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Social Psychology

The scientific field that seeks to understand the nature and causes of individual behavior and thought through social situations

Hindsight Bias

"I knew it all all along"


The tendency of people to overestimate their ability to have predicted an outcome that could not possibly have been predicted

Why is relying on common sense dangerous?

It often suggests a confusing and inconsistent picture of human behavior.


Scientific method used for more conclusive evidence.

How is social psych connected to other fields

Because it is a science and uses several methods that can be used to study a wide range of topics in other fields

Hypothesis

A tentative statement about the relationship between 2 or more variables

Theory

A concept/idea that is testable fact-based model for understanding thoughts/emotions/behaviors

Spurious Relationship

Correlation Does Not Equal Causation


Two events/variables that have no direct connection

Example of Spurious Relationship

Amount of ice creams sold and deaths by drownings

Operationalization

Being able to measure something that is not directly measurable

Sampling Issues

Sampling Bias


3rd Variable


Manipulation of Variables


Ethical Issues

Competence


Confidentiality


Informed Consent


Relationships with vulnerable people

Schemas

Mental frameworks centering around a specific theme that helps us to organize social info

What do schemas have to do with processing and retrieving info?

Attention: what info we notice


Encode: when info stored in memory


Retrieve: recover info from memory to use it

Priming

Process where recent experience increases the use of a concept, trait, or schema

How are stereotypes formed?

Through social categorization which helps make the world more predictable. Once formed, they act as cognitive schemas

How do schemas aid our memory?

Help remember previous experiences


Help make predictions about the world


Provide clarity in ambiguous situations.


***Depends on level of specificity***

How do schemas aid our memory?

Help remember previous experiences


Help make predictions about the world


Provide clarity in ambiguous situations.


***Depends on level of specificity***

Problems with schemas

Influence the way we process and gather info and can become reality

Self-fulfilling prophecy

Prediction that, in a sense, makes itself come true.

Different types of schemas

Objects


Ourselves


Other people


Groups of people


About events

Schemas do with memory reconstruction and eyewitness testimony

Won't be able to remember all the facts. Could possibly be untruthful because you don't remember. Can over-exaggerate.

Heuristics

Simple rules for making complex decisions or drawing inferences in a rapid and seemingly effortless manner

Representativeness Heuristic

A strategy for making judgements based on the extent to which current stimuli or events resemble other stimuli or categories

Representativeness Heuristic

A strategy for making judgements based on the extent to which current stimuli or events resemble other stimuli or categories

Availability Heuristic

A strategy for making judgements on the basis of how easily specific kinds of info can be brought to mind

Counterfactual thinking

Tendency to imagine other outcomes in a situation than the ones that actually occurred

Example: 89 & 83 on exam (upward and downward)

Magical Thinking


& 3 types

"Rational Thought"


Law of Contagion


Law of Similarity


Thoughts/Actions influence physical world

Law of Contagion

Something seems contagious although not

Law of Contagion

Something seems contagious although not

Law of Similarity

Things that loom alike are alike

Law of Contagion

Something seems contagious although not

Law of Similarity

Things that loom alike are alike

Thoughts/Actions influence physical world

Wear same socks whether you lose the sofball game or not

6 universal emotional expressioms

Anger


Fear


Happiness


Sadness


Disgust


Surprise

Examples of nonverbal communication

Emblems, Illustrators, Regulators, Adaptors



Eye contact, personal space, touching, scent,

Research in Deception

Everyone engages in it at least once


Strong nonverbal cues:


Microexpressions


Eye contact


Exaggerated facial expressions

Attribution

Understanding the causes of others behavior


(Want to know how AND why)

Internal Attribution

An event or a persons behavior is due to personal factors (traits, abilities, or feelings)

Internal Attribution

An event or a persons behavior is due to personal factors (traits, abilities, or feelings)

External Attribution

Infer that a persons behavior is due to situational factors

Kelley's Corvariation Model

People use 3 pieces of info to determine whether a cause on behavior is internal or external

Kelley's Corvariation Model

People use 3 pieces of info to determine whether a cause on behavior is internal or external

Consistency

Constant - Same Time

Consensus

Agreement - Everyone agrees

Distinctiveness

Stands out - Unique

Fundamental Attribution Error (FAE)

Correspondence Bias


The tendency to overestimate the impact of dispositional cues on others behavior

Fundamental Attribution Error (FAE)

Correspondence Bias


The tendency to overestimate the impact of dispositional cues on others behavior

How is Actor-Observer an extension to FAE

Actor observer effect overestimates others behaviors like FAE, but also other peoples and the environment

Example of Actor-Observer Bias

One person is smoking, other is drinking. The person who is smoking says drinking is gross BUT smoking is also gross

Self-Serving Bias

Any cognitive or perceptual process that is distorted by the need to maintain and enhance self esteem

What affects our impressions of others

Physical Appearance


Body Language


Traits


Values


Principles

Implicit Personality Theory

The general expectations that we build about a person after we know something of their central traits

Confirmation Bias

The tendency to interpret new evidence as confirmation of one's existing beliefs or theories

Confirmation Bias

The tendency to interpret new evidence as confirmation of one's existing beliefs or theories

Attitudes

Evaluations of various aspects of the social world

Measuring Attitudes

Likert Scale


(Scale of 1-10...strongly agree/disagree)

Social Learning

The process through which we acquire new information, forms of behavior, or attitudes from other persons

Theory of Planned Behavior

Elaboration Liklihood Model

Elaboration Liklihood Model

4 Factors that Influence Persuasion

Ads


Billboards


Speeches


Commercials

Cognitive Dissonance Theory

An internal state that results when individuals notice inconsistency among 2 or more attitudes or between their attitudes and their behavior

How can you reduce cognitive dissonance

Change Behavior


Change Cognitions


Add supporting cognitions

Leon Festinger Study

Originally proposed the social comparison theory which cognitive dissonance is one form of social comparison


When does cognitive dissonance occur?

When there is a discrepancy between beliefs and behaviors and something must change in order to eliminate/reduce the dissonance

3 Different Types of Researches

Descriptive


Correlational


Experimental

Descriptive Research

Assess the amount of average level of a given variable in a population

Correlational Research

Studies whether changes in one variable are related to changes in another variable


(positive and negative)