Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
4 Cards in this Set
- Front
- Back
|
Advantages of quantitative data(2) |
-no researcher misinterpretation so high in reliability -numerical data which can be easily statistically compared
|
|
|
Disadvantages of quantitative data(2) |
- doesn't allow indepth detail/insights on WHY people behave in that way.. lowers validity -oversimplifies reality and human behaviour into numbers..lowers validity |
|
|
advantages of qualitative data (2) |
-rich detailed insights on behaviour/pps so increases validity -access the complexity of human behaviour (doesn't over simplify it)..high in validity |
|
|
disadvantages of qualitative data |
-open to researcher misinterpretation..less valid -hard to statistically analyse..lowers relibabilty |
