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88 Cards in this Set
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adjacency |
commercials sold at a premium rate, to run just before or after a program |
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app |
computer program designed to run on a smartphone, tablet, computer, or other mobile device |
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advertising |
any non personal message placed in traditional or digital media that is paid for and controlled by the sponsor |
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advertising appeal |
the approach an advertiser chooses to attract the attention of the consumer and motivate the consumer to take action |
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advertising campaign |
series of multiple, coordinated messages presented in a variety of media |
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advertising creativity |
the ability to generate fresh, unique, and appropriate or relevant ideas that can be used as solutions to communications problems |
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banner ads |
graphics ads that are embedded in a web page, typically including a combo of static or animated images, text and/or video designed to cover a marketing message and/or cause the user to take action |
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bleed page |
a technical feature that allows the dark or colored background to extend to the edge of the page or bleed of the page |
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blog |
a place on the internet where ppl share opinions and info in entries called posts |
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bonus pack |
extra amount of a product, given in addition to what is expected |
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bounce pack coupon |
a coupon that is good for redemption of another of the same product |
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Brokered list |
database list offered to companies for sale or rent in return for a fee or a commission |
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broadsheet |
the most common newspaper format, typically 11 to 12 inches wide and 20 or more inches long |
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broad cast media |
organizations that disseminate information to the general public via transmission in a radio or tv program |
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buying allowance |
a price reduction on merchandise purchased during a limited time period |
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catalog |
published lists of items for sale, usually including descriptive information or illustrations |
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buying benefit |
performance advantage, interpreted by the consumer as a result of the selling points |
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circulation |
measurement of the number of copies a newspaper or magazine distributes during a specific period of time--daily, weekly, monthly or annually |
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cover position |
the most desirable location for adverting messages |
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coverage |
the potential audience that might receive a message |
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cloud computing |
storing and accessing data and programs over the internet instead of on a computers hard drive |
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contest |
promotion in which consumers compete for a prize based on skill and ability |
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cross selling |
sale of additional products and services to the same costumer |
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cross ruff coupon |
a coupon that is good for redemption of a different product manufactured by the same brand |
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creative strategy |
the determination of what an advertising message will say or communicate to the target audience |
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daypart |
time period in which tv advertising is sold, with different rates depending on audience size and demographics |
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drive time |
the period when radio listenership is the highest, typically when listeners are in their cars |
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digital media |
digital content- data, text, audio, graphics, photos or video-that can be sent to viewers in a number of ways via telephone modem, cable modem, satellite, or wifi |
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database |
collection of data, arced of each previous buyer and/or potential prospect, arranged for ease and speed of search and retrieval |
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deferred billing |
opportunity to postpone or delay payment of a purchase |
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direct mail |
direct response messages delivered through the mail |
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direct marketing |
process by which organizations communicate directly with target costumers to generate a response or transaction |
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direct response media |
media used for direct marketing purposes to provide info to an audience and provide advertisers with an environment to reach that audience with their promotion message |
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editorial credit |
recognition given to fashion brands within fashion articles |
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e-commerce |
websites where goods and services are sold |
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frequency |
the number of times an audience is exposed to the media vehicle |
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a social networking service and website |
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gatefold |
a special kind of magazine insert using extra long paper, which is folded into the center to match the size of other pages |
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gift with purchase program |
incentive that is offered as a special gift or bonus package if someone buys merchadise over a certain dollar amount
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insert |
an ad printed on high quality paper stock` |
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in store media |
in store ads, aisle display, store leaflets, shopping cart signage, and in store tv ads to reach shoppers |
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an online mobile photo sharing, video sharing and social networking serive |
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incentive program |
motivational tool desinged to intreat the productivity of sales associates at the retail level |
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inhouse list |
database list developed, owned and maintained by a direct marketing company |
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instant coupon |
a coupon that encourages the consumer to redeem the coupon immediately |
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institutional advertising |
adverting geared toward promoting the reputation of the fashion brand, enchanting social or environment awareness, and developing long term relationships between customers and the brand |
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link |
word that is underlined and/or in a different color than the rest of the text on a website; clicking it take s the browser to another soft for additional info or related content |
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local storage |
data or programs sotred on a hard drive on a personal computer |
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media vehicle |
a specific newspaper, magazine, or tv show used to communicate an adverting message |
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local advertising |
ads by local merchants that encourage concerts to purchase at a speck store
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mailing list |
database that contains names and addresses of current and /or potential customers |
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major selling idea |
the strongest single thing an advertiser can say about a brand or product |
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out of home media |
media view outside of the home such as signs or billboards |
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penetration |
the total number of persons or households that can be exposed to a medium circulation or broadcast the signal |
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prime time |
tv programming that is broadcast between 8pm and 11pm, delivers the largest audience, and has the highest commercial placement cost |
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print media |
any medium that disseminates no in prong form, primarily newspapers, magazines and some forms of direct such as catalogs |
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program sponsorship |
an arrangement whereby the advertiser takes full responsibility for the production of the program and provide the accompanying commercials |
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phishing |
schemes designed to trick individuals into revealing sensitive personal or financial info as they surf the web |
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a visual discovery medium that allows ppl to collect digital images of ideas for different projects and interest |
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pop up ad |
advertisement that appears as a septa window on the screen directly above the initial growers window when it is opened |
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private label brand |
brand that creates an image of exclusivity through merchandise manufactured for a specific retailer |
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product advertising |
advertising centered on the merchandise |
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price off deal |
reduction of the price of an item, offering an immediate incentive to the customer |
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premium |
imprinted item given as an incentive for a specific action |
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promotional allowance |
incentive from brand retailer for performing certain promotional activities to support their brand |
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reach |
the percentage of unduplicated audience members who are exposed to a message at least once in a period of time, usually 4 weeks
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readership |
measurement of how many individuals read a specific newspaper or magazine
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share |
the size of an audience for any given time period
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support media |
less dominant forms of media used to reinforce the advertising messages sent to target markets through more dominant, traditional media
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search engine marketing SEM |
when advertisers pay only when a consumer clicks on their ad on a search engine results page
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social hub |
a group of people with an exceptionally large number of social connections and the ability to serve as connectors between different subcultures
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social media |
forms of electronic communication thru which users create online communities to share info, ideas, personal messages and other content
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streaming |
a distribution method for serving video files in which the video is played over persistent convention between the browser and the ad server
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tabloid |
1. newspaper format that typically measures 11 x 17 inches 2. resource that offers opinion, gossip, sensational crime stories, astrology, gossip columns, and junk news that is not considered a reliable resource
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a micro bloggingservice that allows individuals and companies to send tweets
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viral marketing |
marketing or promo techniques that use social networks to increase brand awareness or achieve other making objectives through a self replicating process
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webcast |
one way digital comm. that doesn't allow for interacition between presenter and audience
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webinar |
Web based seminar
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selling point |
the feature and characteristic of a fashion product altho makes it desirable
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unique selling proposition usp |
a single main claim or benefit in an advertisement
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reward program |
program that rewards frequent buyers for their purchases with incentives, also called a loyalty program
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sales promotion |
activities that provide extra value or incentives to customers employees or distributors to generate immediate sales
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sampling |
sales promotion technique in which a small quantity of a product is given to a consumer at no char to encourage trial use
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slotting allowance |
incentive to encourage retailers to stock untested products
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sweepstake |
promos in which winners are determined solely by chance and a proof of purchase is not required as a condition of entry
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telemarketing |
solicitation by phone
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trade allowance |
discount to a retailer as an incentive to stock and display merchandise from a specific vendor
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trial purchase |
experimental purchase
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