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15 Cards in this Set
- Front
- Back
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How to talk with finance
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Show how marketing activities: ENHANCE, ACCELERATE, and REDUCE THE VOLATILITY of CASH FLOWS
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MarketING Concept
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Make products that people WANT to buy
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Production Concept
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Focuses on production efficiency, low costs, and mass distribution (WalMart)
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Product Concept
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Focuses on having the most QUALITY, performance, and features
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Selling Concept
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Takes the approach of "get rid of the stuff"
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MARKET Orientation
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When you business is entirely committed to the continuous creation of superior customer value
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Marketing's primary function or difference
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CONTACT with the customer - we are ultimately responsible for knowing about the customer
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Marketing is an _______ to business, not a department w/i the organization
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Approach
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The process of going to market
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Market definition - Segmentation/targeting - Differentiation/positioning - Implementation/control
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Strategy comes down to making your competitors say . .
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"I can't" or "I won't"
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MARKET Orientation
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When you business is entirely committed to the continuous creation of superior customer value
|
|
|
Marketing's primary function or difference
|
CONTACT with the customer - we are ultimately responsible for knowing about the customer
|
|
|
Marketing is an _______ to business, not a department w/i the organization
|
Approach
|
|
|
The process of going to market
|
Market definition - Segmentation/targeting - Differentiation/positioning - Implementation/control
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|
|
Strategy comes down to making your competitors say . .
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"I can't" or "I won't"
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