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5 Cards in this Set
- Front
- Back
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The ability to focus on one element in a given perceptual field.
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Attention
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Activity, Reality, Proximity, Familiarity, Novelty, Suspense, Conflict, Humor, the Vital.
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Factors of Attention
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People most often remember what they hear or see.
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Primary Effect
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What people have most recently seen or heard.
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Recency Effect
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Those for which you do not expect direct audience response.
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Rhetorical Questions
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