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8 Cards in this Set
- Front
- Back
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Tendencies to respond positively or negatively to people, objects, or ideas.
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Attitudes
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Dividing your listeners into a series of subgroups or target populations.
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Audience Segmentation
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Convictions about what is true or false.
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Beliefs
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The study of observable characteristics in groups of people.
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Demographic Analysis
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Identifying what your listeners already think/feel, much as you would discover their demographic characteristics.
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Psychological Profiling
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The perception that all individuals in a group are the same.
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Stereotypes
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The basic concepts of organizing one's orientation to life.
They underlie an individual's particular attitudes and beliefs. |
Values
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1. Establish Good Will
2. Start with areas of agreement 3. Offer principles of judgement 4. Develop Positive Credibility 5. Use experts and supporting material to which your audience will respond. 6. Disarm your listeners with humor 7. Use a multi-cited presentation |
Hostile Audience Strategies
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