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5 Cards in this Set
- Front
- Back
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Social Influence |
A change in an individual's thoughts, feelings, attitudes or behaviours as a result of interactions with another individual or group |
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Conformity |
Yielding to group pressure |
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Compliance |
The most superficial type of conformity; you change your behaviour to be accepted by the group (to be liked) |
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Identification |
This is an intermediate level of conformity and occurs because we identify with the other group members- this is a temporary change in belief |
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Internalisation |
This is the deepest level of conformity and results in a permenant change in belief |
