Social influence may be defined by the way an individual's attitudes, behaviours and beliefs may have an affect on the presence or actions on others. Social influence can be seen in many ways such as conformity,socialisation, peer pressure, obedience, and leadership. Herbert kelman,1958 identified 3 different varieties of social influence, First one being compliance. Compliance in when people publicly agree with others but in private they may hold a different judgement. Secondly, there is Identification this is where members of groups are persuaded by an individual who is most respected and liked. Finally there is internalization this is where a person accepts an belif or behaviour and agrees both publicly and private.
Conformity, is where an individual follows a specific belief or conduct within a social condition or situation. Conformity is the tendency to “act or think like the members within groups, with the tendency to match attitudes, beliefs and behaviors of group norms”.( conformity 2017) …show more content…
Voting is done in private because people can easily be influenced by different individuals decisions, so therefore when casting a vote that may change the dynamics of society it is important that people are voting for what they personally believe in, and are not peer pressured or influenced by the behaviour and beliefs of anyone
Conformity, is where an individual follows a specific belief or conduct within a social condition or situation. Conformity is the tendency to “act or think like the members within groups, with the tendency to match attitudes, beliefs and behaviors of group norms”.( conformity 2017) …show more content…
Voting is done in private because people can easily be influenced by different individuals decisions, so therefore when casting a vote that may change the dynamics of society it is important that people are voting for what they personally believe in, and are not peer pressured or influenced by the behaviour and beliefs of anyone