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10 Cards in this Set

  • Front
  • Back

Response rate

Percent of people out of the total available who respond to a survey

Population

Group of individuals a researcher seeks for a study

Sample

Individuals chosen from the population chosen for the study

Sampling error

Difference between the observations in a population and in a sample that represents the study population

Probability sample

Individuals chosen with a specific probability

Convenience / purpose sample

Easiest way to obtain sample without doing much

Simple random sample

Sample chosen randomly from the population everyone has an equal chance of being chosen

Cluster sample

Randomly chosen from clusters of the population

Stratified random sample

Sample chosen from the population so a proportion of individuals with a specific characteristic are equivalent in the population and the sample

Quota sample

Sample chosen from available individuals and individuals with a specific characteristic in the population sample