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9 Cards in this Set

  • Front
  • Back
a positive, negative, or mixed reaction to a person, object or idea
a type of attitude based primarily on one's beliefs about the properties of an attitude object
cognitively based attitude
a type of attitude based primarily on one's feelings and values about the attitude object
affectively based attitude
a type of attitude based primarily on observation of one's own behavior in regard to the attitude object
behaviorally based attitude
attitude measurement where people are asked to report their attitude explicitly
direct measures
technique for measuring attitudes that rely on indirect assessment; attitudes are inferred (ex: EMG - facial electromyograph and implicit attitudes exam)
indirect or covert measures
self-persuasion through observation of own behavior
self-perception theory
what matters is not a motive to be consistent but rather a motive to appear consistent
impression management theory
dissonance is a threat to the self-if we can self affirm we will be able to tolerate the dissonance
self-affirmation theory