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9 Cards in this Set
- Front
- Back
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a positive, negative, or mixed reaction to a person, object or idea
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attitude
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a type of attitude based primarily on one's beliefs about the properties of an attitude object
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cognitively based attitude
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a type of attitude based primarily on one's feelings and values about the attitude object
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affectively based attitude
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a type of attitude based primarily on observation of one's own behavior in regard to the attitude object
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behaviorally based attitude
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attitude measurement where people are asked to report their attitude explicitly
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direct measures
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technique for measuring attitudes that rely on indirect assessment; attitudes are inferred (ex: EMG - facial electromyograph and implicit attitudes exam)
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indirect or covert measures
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self-persuasion through observation of own behavior
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self-perception theory
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what matters is not a motive to be consistent but rather a motive to appear consistent
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impression management theory
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dissonance is a threat to the self-if we can self affirm we will be able to tolerate the dissonance
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self-affirmation theory
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