Psyc200 Quiz #4

Front 1

What is the process by which a message induces change in beliefs, attitudes, or behaviors called?

Back 1

persuasion

Front 2

___________ occurs when interested people focuse on the arguments and respond with favorable thoughts.

Back 2

central route to persuasion

Front 3

______________ occurs when people are influenced by incidental cues, such as a speaker's attractiveness.

Back 3

peripheral route to persuasion

Front 4

Believability, a communicator with this is perceived as both expert and trustworthy.

Back 4

credibility

Front 5

A delayed impact of a message that occurs when an initially discounted message becomes effective, as we remember the message but forget the reason for discounting it.

Back 5

sleeper effect

Front 6

having qualities that appeal to an audience. an appealing communicator (often someone similar to the audience) is most persuasive on matters of subjective preference.

Back 6

attractiveness

Front 7

6 Persuasion Principles

Back 7

1. authority, 2. liking, 3. social proof, 4. reciprocity, 5. consistency, 6. scarcity

Front 8

Other things being equal, information presented first usually has the most influence.

Back 8

primacy effect

Front 9

information presented last sometimes has the most influence. less common than primacy effects

Back 9

recency effect

Front 10

the way the message is delivered (face to face, in writing, on film, or in some other way)

Back 10

channel of communication

Front 11

Process by which media influence often occurs through opinion leaders, who in turn influence others.

Back 11

2 step flow of communication

Front 12

the motivation to think and analyze. Assessed by agreement with items such as "the notion of thinking abstractly is appealing to me" and disagreement with items such as "I only think as hard as I have to"

Back 12

need for cognition

Front 13

a group typically characterized by 1. distinctive ritual and beliefs related to its devotion to a god or person 2. isolation from the surrounding "evil" culture and 3. a charistmatic leader

Back 13

cult (new religious movement)

Front 14

exposing people to weak attacks upon their attitudes so that when strongers attitudes come, they will have refutations available.

Back 14

attitude inoculation

Front 15

4 persuasive elements

Back 15

1. communicator, 2. message, 3. channel, 4. audience