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34 Cards in this Set

  • Front
  • Back

naturalistic observation

In a naturalistic observation study, the researcher makesobservations of individuals in their natural environments (the field). Thisresearch approach has roots in anthropology and the study of animal behaviorand is currently widely used in the social sciences to study many phenomena inall types of social and organizational settings.

Systematic observation

refers to the careful observation of one or more specific behaviors in aparticular setting. This research approach is much less global thannaturalistic observation research. (Researcher interested in a few specificbehaviors)

Reactivity

is the possibility that the presence of the observer will affect people’s behaviors

Case Study

is anobservational method that provides a description of an individual.

field experiment

the independent variable in manipulated in a naturalsetting.

Content analysis

is the systematic analysis of existing documents. Like systematic observation,content analysis requires researchers to devise coding systems that raters canuse to quantify the information in the documents

Response set

is a tendency to respond to all questions from aparticular perspective rather than to provide answers that are directly relatedto the questions.

Interviewer Bias

describes all of the biases that can arise from the fact that theinterviewer is a unique human being interacting with another human.

Sampling bias

is when you study one sample, the obtained result may deviate fromthe true population value because of sampling error.

Carryover effect

is when the effect of the first treatment to carry over to influence theresponse to the second treatment

social desirability response set

leads the individual to answer in the mostsocially acceptable way

confounding variable

When we actually know that an uncontrolled third variable is operating,we can call the third variable a

The variable that is considered to be the cause is called the

Independent Variable

The variable that is the effect is called the

Dependent Variable

Internal Validity

Ability todraw conclusions about causal relationships from the data


- Resultscan be attributed to the effect of the independent variable


- Experimentmust be designed and conducted so that only the independent variable can because of the results

Posttest-only design

Must:


- Obtaintwo equivalent groups of participants


- Introducethe independent variable


- Measurethe effect of the independent variable on the dependent variable

Pretest-posttest design

- Pretest is given to each group prior to introduction of the experimental manipulation - Assures that groups are equivalent at the beginning of the experiment


- Minimum of 20 to 30 participants are required per condition for a statistically significant effect

Disadvantages of the pretest-posttest design

- Timeconsuming


- Awkwardto administer


- Sensitizesparticipants to what is being studied


- Affectsthe way participants react to manipulation

Solomon four- group design

in this design, half theparticipants receive only the posttest, and the other half receive both thepretest and the posttest.

Independent Groups Design

participants are randomly assigned to the various conditions so that each participates inonly one group

In anexperiment with two conditions, for example, each participant is assigned toboth levels of the independent variable. This is called a ___________, because each participant is measured after receiving each level ofthe independent variable.

Repeated Measures Design

Straightforward manipulations

is where researchers are usually able tomanipulate an independent variable with relative simplicity by presentingwritten, verbal, or visual material to the participants.

Staged Manipulations

is when it is necessary to stage eventsduring the experiment in order to manipulate the independent variablesuccessfully.

Self-reports

can be used to measureattitudes, liking for someone, judgments about someone’s personalitycharacteristics, intended behaviors, emotional states, attributions about whysomeone per- formed well or poorly on a task, confidence in one’s judgments,and many other aspects of human thought and behavior.

Behavioral measures

are directobservations of behaviors. As with self-reports, measurements of an almostendless number of behaviors are possible.

a measureof general emotional arousal and anxiety; it measures the electricalconductance of the skin, which changes when sweating occurs.

GSR (galvanicskin response)

the ability to draw conclusions about causal relationships from the results of a study. A study has high internal validity when strong inferences can be made that one variable caused changes in the other variable.

Internalvalidity

External Validity

Concerns the extent to which the results can begeneralized to other populations and settings.

Construct validity

concerns whether our methods of studying variables are accurate. 


interaction

Tells us that the effect ofone independent variable depends on the particular level of the other.


If there is an interactionbetween two independent variables, the effect of one independent variabledepends on the particular level of the other variable.

Factorialdesigns yield two kinds of information. The first is information about theeffect of each independent variable taken by itself

the main effect





In a _________ relationship increases in the values of one variable are accompanied by systematic increases and decreases in the values of the other variable. In other words, the direction of the relationship changes at least once.

curvilinear

___________ are designs withmore than one independent variable (or factor). All levels of each independent variable are combined with all levels of the otherindependent variables. The simplest design— known as a 2 X 2 (two bytwo) factorial design—has two independent variables, each having two levels.

Factorialdesigns

Thedesign can be completely independent groups, completely repeated measures, or a___________ design—that is, a combination of the two.

Mixed factorial