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6 Cards in this Set
- Front
- Back
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Promotion strategy |
To persuade, inform, connect, remind |
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What is the overall expectation |
More focus on behaviour of consumer |
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When you inform: |
This stage in the product life cycle would be its early stages, this stage is where the consumer needs to understand before purchasing, as well it also when the consumer identifies a need into a want |
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Persuade stage |
This has entered the growth stage, target market has awareness, this is where companies promotional task is to switch from informing customers to buy its brand, it also can be an important goal for very competitive mature product categories, such as many household items and consumer consumable, in a very competitive market the promotional message encourages brand switching and aim to convert some buyers into loyal users |
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What is remind ? |
Way to keep product and brand name on public’s mind, assumes the target market has already been persuaded of the merits of the good or service. It’s purpose is to simply trigger a memory. Prevails during the maturity stage of the life cycle |
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Connecting |
The increasing acceptance and use of social media are beneficial in helping companies develop relationships with customers, if these relationships are nurtured properly they can result in increased consumer loyalty which is highly coveted in their later stages of the product life cycle |
