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3 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Comprises the activities done to increase the target customers knowledge of the product. |
PROMOTION |
Last P of marketing mix, alo called marketing communication. |
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Bring a product or service to the attention of potential or current customer. |
ADVERTISING (TYPES OF PROMOTION) |
Non-personal form of communication |
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percentage of the target market |
REACH (TERMINOLOGIES IN ADVERTISING) |
Starts with letter R |
