Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
13 Cards in this Set
- Front
- Back
|
Content analysis may be applied to:
|
any form of communication.
|
|
|
Sampling and data analysis are generally more complex in content analysis bcause:
|
the units of analysis techniques are not always clear.
|
|
|
Which of the following sampling techniques is/are applicable in content analysis>
|
a. simple random
b. systematic c. stratified d. purposive ALL OF THE ABOVE |
|
|
Professor Hague codes the number of times the work sex is used in commercials. She is examining:
|
maifest content.
|
|
|
Professor Spykse codes how frequently comedies protray sexual activity. He is examining:
|
latent content.
|
|
|
Which one of the following is not a strength of content analysis? Or are they all strengths?
|
a. economy in time and money
b. flexibility and safety c. allows study of processes over time. d. unobtrusive ALL ARE STRENGTHS |
|
|
The most common unit of analysis involved in teh analysis of existing statistics is:
|
Groups.
|
|
|
Becausemost existing statistics are aggregated researchres must aviord the error of:
|
drawing conclusions about individuals.
|
|
|
The major disadvantages of analyzing existting data is:
|
vaidity of measures.
|
|
|
The two features of science used to handle problem of reliability in analysis of existing statistics are:
|
replication and logical reasoning.
|
|
|
One of the most valuable sources of existing statistics is:
|
Statistical Abstract of the US.
|
|
|
Professor Dealy performed his historical analysis of race relations over the last 100 years and is now at work developing a conceptual model composed of the essential characteristics of racism. He detailed the core features of racism in his attempt to create a theoretical model of "perfect" racism. He used which one of the following?
|
Ideal type formation.
|
|
|
The goal in historical analysis is to:
|
focus on gneralized understanding of changes over time and among cultures.
|
