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36 Cards in this Set

  • Front
  • Back

Organizational Change

The adoption of a new idea or behaviour by an organization

Model often used for implementing change

Lewin's Model of Change

Three steps to Lewin's Model of Change

Unfreezing



Moving



Refreezing

During the unfreezing stage (5)...

Identify need



Find idea that fits the need



Obtain support from mgmt



Design change plan



Design plan to overcome resistance

During the moving stage (4)...

Create change teams



Foster idea champions



Implement steps of change



Overcome resistance

During refreezing stage...

Institutionalize change (ex. change reward systems)

Sources of Resistance to change

Self-interest and fear of losses



Focus on costs, not benefits



Misunderstandings, lack of trust



Uncertainty avoidance

Ways for organizations to overcome resistance (6)

Education & communication



Participation & Involvement



Alignment with needs & goals of users



Facilitation & support



Negotiation & agreement



Manipulation & coercion

Incremental change

A series of continual progressions that maintain the organization's general equilibrium and often affect only one organizational part

Radical change

Breaks the frame of reference for the organization

Four types of change

Technology (ex. changing production process)



Strategy & Structure (ex. changing supervision & mgmt)



Products & Services (ex. changing outputs)



Culture (ex. changing culture)

What types of processes can facilitate technology change?

Mechanistic & Organic (Ambidexterity)

Ambidexterity

During innovation stage, organic processes work best



During integration phase, mechanistic processes are best

Techniques used to encourage technological change (4)

Switching structures



Creative departments



Venture teams



Corporate entrepreneurship (intrapreneurship)

During strategy & structure change (radical) what is the top managers' responsibility?

Administrative change

Top-down changes

Administrative structure



Utilizing administrative core



Example: strategy downsizing structure



Best suited for mechanistic design

Bottom-Up changes

Technology structure



Utilizing technical core



Example: Production Techniques Workflow



Best suited for organic design

Products & Services Change

The adoption of an idea or behaviour that is new to an organization's industry, market, or general environment


Phases of new products & services

Design



Commercialization



Market

Success probabilities for new products & services

Technical completion: 57%



Commercialization: 31%



Market Success: 12%

Three Stages of Innovation

Learning



Organizing



Building

Faces of Learning Stage of Innovation

Anthropologist


Experimenter


Cross-Pollinator

Anthropologist

looks at human interactions

Experimenter

prototypes new ideas

Cross-pollinator

explores other industries and cultures

Faces of Organizing Stage of Innovation

Hurdler



Collaborator



Director

Hurdler

develops ways to deal with roadblocks

Collaborator

Brings together an eclectic group

Director

sparks creative talents

Faces of Building Stage of Innovation

Experience architect



Set Designer



Caregiver



Storyteller

Experience architect

Creates experiences that go beyond product/service's functionality

Set Designer

Creates the right space

Caregiver

Delivers special service

Storyteller

Builds internal morale and external awareness

Characteristics of successful innovations (5)

Customer mgmt.



Effective use of external factors



Top mgmt. support



Speed of innovation



Appropriate organizational design

Describe the horizontal linkage model

The organizational departments are linked (ex. r&d, marketing, production)



R&D maintains linkage with technical developments from environment



Marketing maintains linkage with customer needs from environment