Mkt 421 Complete Class Week 1-5 Includes All Dqs, Weekly Summaries, Individual And Team Assignments

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MKT 421 Week 1 Individual Assignment - Defining Marketing
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Individual Assignment: Defining Marketing
• Resource: University Library
• Write a 700- to 1,050-word paper in which you define
marketing. Include in your paper your personal definition of
marketing and definitions from two different sources. Based on
these definitions, explain the importance of marketing in
organizational success. Provide at least three examples from the
business world to support your explanation. Properly cite sources
used in the paper.
• Format your paper consistent with APA guidelines. All
papers should be written in 3rd person.

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MKT 421 Week 2 Individual Assignment - Marketing Mix
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Resources: University Library, Internet
• Write a 1,400- to 1,750-word paper in which you describe the
elements of the marketing mix (product, place, price, and
promotion). In addition, select an organization with which you are
familiar and describe how each one of the four elements of the
marketing mix affects the development of the organization’s
marketing strategy and tactics. Describe how each element is
implemented. Specifically identify your selected organization and
the industry in which it exists.
• Format your paper consistent with APA guidelines.

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MKT 421 Week 2 Team Assignment - Marketing Plan Phase I
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• Resources: University Library, Internet
• Create a new product or service for an existing organization.
This product or service will be the basis for your Marketing Plan
Paper. Obtain your instructor’s approval of your product or service
before beginning this project.
• Write a 1,400- to 1,750-word paper to include the following:
o An overview of the existing organization
o A description of the new product or service
o An explanation of the importance of marketing to your
selected organization’s success
o A SWOTT (Strengths, Weaknesses, Opportunities,
Threats, and Trends) analysis on the new product or service
(should be in GRAPH format)
o The marketing research approach you would use to
develop the marketing strategy and tactics for this new product
or service
• Refer to the Marketing Plan Outline listed on the student
website for the general framework of the Marketing Plan.
• Format your paper consistent with AP

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MKT 421 Week 3 Individual Assignment - Marketing Research
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Resources: University Library, Kudler Fine Foods Virtual
Organization
• Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
• Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in the development of Kudler
Fine Food’s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the
importance of competitive intelligence and analysis in regards to
the development of Kudler Fine Food’s marketing strategy and
tactics.

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MKT 421 Week 3 Team Assignment - Marketing Plan Phase II
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• Resources: University Library, Internet
• Use the product or service you selected for your Marketing
Plan: Phase I Paper.
• Write a 1,400- to 1,750-word paper in which you address the
following:
o Identify the segmentation criteria that will affect your
target market selection. Identify your target market.
o Describe the organizational buyers and consumers of
your product or service and the factors that influence their
purchasing decisions. Discuss how these factors will affect
your marketing strategy.
o Analyze current competitors and define the competitive
landscape for your product or service.
• Format your paper consistent with APA guidelines.