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BUS 475 Week 1 DQ
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Select a small business that you may want to start. What is strategic management and planning? Why would a strategic plan be important to the success of this business? How are the four functions of management relative to creating and implementing a strategic plan?
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BUS 475 Week 2 DQ
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• What is a SWOTT analysis? What is its purpose in strategic planning? Must you conduct a SWOTT analysis to have an effective strategic plan? Why or why not?
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BUS 475 Week 2 Individual Assignment - Strategic Plan, Part I- Conceptualizing a Business
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• Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

o Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
o Analyze how the vision, mission, and values guide the organization’s strategic direction.
o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
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BUS 475 Week 2 Team Assignment - Value Alignment
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• Discuss with your Learning Team an existing organization with which you are familiar that is different than the one you used for the Conceptualizing a Business paper.

• Write a 700- to 1,050-word paper in which you analyze the individual values and the organization’s values as reflected by the organization’s plans and actions. Include the following in your paper:

o Analyze the origin(s) and subsequent evolution of your personal and workplace values.
o Explain how your individual values drive your actions and behaviors, and analyze the alignment between your values and actions and behaviors.
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BUS 475 Week 3 Individual Assignment - Strategic Plan, Part II- SWOTT Analysis
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• Conduct an internal and external environmental analysis for your proposed business.
• Discuss with your Learning Team the forces and trends below that must be taken into consideration while developing a strategic plan. Given today’s business environment and each Learning Team members’ selected business idea, provide a list of the lessons learned from your Learning Team’s discussion for each of the items listed below. Use this discussion to complete this assignment.
• Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.