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24 Cards in this Set
- Front
- Back
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Literacy |
The ability to read and write |
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Media |
Tool that people use to mediate or facilitate the transfer of communication between a sender/receiver |
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Marshall Mcluhan |
Proposed technological determinism |
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Technological determinism |
Believes technology is a steering factor in how society develops its structure and values |
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FLEMMS |
Functional Literacy, Education & Mass Media Survey |
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94% |
Percentage of Filipinos ages 10-64 exposed to television |
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90% |
Percentage for radio |
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83% |
Percentage for newspaper |
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44% |
Percentage for Internet |
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44.2 million users |
Number of Internet users in the Internet |
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Tribal age |
Ear is the most dominant sense organ and is also called acoustic era |
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Age of Literacy |
Introduction of phonetics; humans learned to write and read |
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Print Age |
Highlighted by the invention of the Printing press |
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Johannes Gutenberg |
Invented the printing press |
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1439 |
Year the printing press was invented |
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Electronic Age |
Period characterized by the dominance of media |
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New Media |
Products and services that provide information/entertainment using computers/internet |
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2100 BC |
Year the Phonetic alphabet was invented |
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1830 |
Year the telegraph was invented |
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Umalohokan |
Walking bulletin board |
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Sabi |
Maxim |
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Bugtong |
Riddle |
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Kumintang |
War song |
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Tutul |
Folk tale |
