Media And Society Exam 3, Part 4

Front 1

Public Relations

Back 1

All the activities that maintain a beneficial relationship between an organization and its various publics.

Front 2

Integrated Marketing

Back 2

Public relations and advertising working together.

Front 3

Internal Publics

Back 3

Public relations term for groups inside the client’s organization.

Front 4

External Publics

Back 4

Public relations term for groups outside the clients organization.

Front 5

Press Agents

Back 5

People who work to generate publicity of clients

Front 6

Hype

Back 6

Dramatic publicity techniques

Front 7

Teleconference

Back 7

News conference in which newsmakers and reporters in various locations are joined by a satellite or an internet hookup; aka a videoconference or a satellite media tour (SMT).

Front 8

Publicity Stunt

Back 8

Any action designed to create a human interest story; many are outlandish or outrageous.

Front 9

News Hook

Back 9

The angle or approach that makes the information newsworthy.

Front 10

Media Relations

Back 10

The practice of developing and maintaing contact with media gatekeepers; aka press relations.

Front 11

Leaks

Back 11

Unauthorized disclosures to the press.

Front 12

Trial Balloons

Back 12

Leaks in which the source reveals that some action is being considered. in order to test public feelings about the action before going ahead with it.

Front 13

Exclusive

Back 13

A story granted to just one news outlet.

Front 14

Community relations

Back 14

Public Relations activities designed to aid and to maintain a beneficial image with groups on the local, national, or global level.

Front 15

Corporate Aid

Back 15

Community Relations activity in which a company helps society on a large scale.

Front 16

Crisis Management

Back 16

Public relations activity used to repair a client’s public image following an emergency.

Front 17

Lobbying

Back 17

Any attempt to influence the voting of legislators.

Front 18

Press Release

Back 18

Brief document containing the information needed to write a news story; aka news releases.

Front 19

Canned News

Back 19

Press releases designed to be inserted into newspaper feature or editorial sections with no change.

Front 20

Audio news release

Back 20

Recorded material ready for insertion into radio broadcasts

Front 21

Video news release (VNR)

Back 21

A ready-to-broadcast video tape designed for use in TV news.

Front 22

Press Kit

Back 22

A collection of publicity items given out to media gate keepers.

Front 23

Backgrounders

Back 23

In-depth articles contained in press kits

Front 24

Flacks

Back 24

Derogatory term for public relations professionals.

Front 25

Whitewashing

Back 25

The practice of using public relations messages to cover up problems without correcting them.

Front 26

Greenwashing

Back 26

The public relations practice of covering up environmental problems by associating a client with beneficial environmental actions.

Front 27

Freebies

Back 27

Anything given away by public relations practitioners to promote a favorable relationship with media gatekeepers.

Front 28

Attribution

Back 28

The act of providing the source for information that appears in news reports.

Front 29

Accreditation

Back 29

Certification by an industry association.