Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
33 Cards in this Set
- Front
- Back
|
What is the singular form of media?
|
medium
|
|
|
The definition of culture is...
|
the way individuals and societies express their vaules and makes sense of daily life
|
|
|
What do print journalists believe they have over other journalists?
|
higher standards
|
|
|
What is Mass Media?
|
channels of communication to large numbers of people
|
|
|
What began mass production of media?
|
printing press
|
|
|
What shifted us from the print society to the information age?
|
telegraph
|
|
|
Why was the telegraph important?
|
it paved the way for instant delivery of messages and helped make media information a commodity
|
|
|
What did traditional business leaders lose?
|
control over information
|
|
|
Not having to wait for a certain time to watch a television show is an example of what?
|
melding
|
|
|
What is it called when one company buys another?
|
convergence
|
|
|
What is it an example of when we question if low media undermine democratic reasoning?
|
skyscraper
|
|
|
What is it called when we go down the media road less traveled?
|
map
|
|
|
What is the term for the blending of traditional media into a single digital format?
|
melding/convergence
|
|
|
What is Web 2.0?
|
An internet that has become more interactive and collaborative. Users become creators.
|
|
|
Name four major internet companies discussed in the book.
|
aol, microsoft, yahoo, google
|
|
|
List info about Yahoo purpose
|
-started with making a directory
-had a good list of sites |
|
|
List info about Microsoft's purpose
|
-ms internet explorer, operating system and web browser
|
|
|
List info about Google's purpose
|
-set up as a search engine
-users determine what comes up higher on the page |
|
|
List info about AOL's purpose
|
-started off as a portal idea
-had to be on AOL to use all of its features |
|
|
What is Moore's Law?
|
a computer chip power doubles every 18 months
|
|
|
What are the three typical stages in the development of mass medium?
|
1. Novelty or development
2. Entrepreneurial 3. Mass Medium |
|
|
List at least four ways that the Internet is unique as a mass medium.
|
-breaks down boundaries
-participatory/interactive -no central authority -theoretically limitless -on-demand access |
|
|
What was the intent of the Internet?
|
military communications
|
|
|
What are the two most common uses of the internet?
|
-email
-instant messaging |
|
|
What is binary/digital reproduction replacing?
|
traditional forms such as chemical-based film processing and tape-based audio recording
|
|
|
What is the purpose of fiber-optic-cable?
|
thin strands to replace bulky copper wire
|
|
|
Why is the Apple iphone such a big deal?
|
-redefines concept of a cell phone
-makes Apple the most powerful player in the music industry -newest iphone has advertisers excited about the GPS-generated ads |
|
|
What is the revolutionary spirit of the Internet?
|
-we expect the content to be free
-open source software is available -wikipedia is largely updated and revised by volunteers -good bloggers can be like editors -social networking sites which are now part of hiring processes |
|
|
How will the Internet fragment society?
|
-we only seek websites that mirror our own views and interests
-internet providers customize all content for individual consumers |
|
|
What is digital divide?
|
rich have better access to information than poor
|
|
|
What is it when larger companies buy smaller companies and they merge together?
|
conglomeration
|
|
|
What is Globalization?
|
not an American market place anymore
|
|
|
What is it when there are not many moments when everyone is watching the same media product?
|
specification/demassification
|
