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40 Cards in this Set
- Front
- Back
Penny press newspapers ______.
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favored human-interest stories
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Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium?
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Penny press
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Which of the following statements about the inverted pyramid style is true?
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All of the options are correct.
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Which of the following is not a way in which convergence with the Internet (online journalism) is redefining how newspapers operate?
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Traditional newspaper reporters and editors are fully embracing their online
responsibilities. |
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General assignment reporters ______.
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handle all sorts of stories that might “break” in a day
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Which of the following is generally considered the biggest threat to the future of newspapers?
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Declining readership, especially among younger people
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Which of the following is a way that online journalism is redefining news?
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Newspapers can post stories online that they didn't have room for in their print
edition. |
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Because books are such an old and traditional medium, they are no longer influential.
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False
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Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?
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Marco Polo
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Game of Thrones, Dexter, Gossip Girl, Pretty Little Liars, and Friday Night Lights are
all examples of ______. |
popular books that were turned into television series, which in turn made the books
even more popular |
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______ made one of the first portable electronic reading devices.
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Sony
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According to the textbook, books help us ______.
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All of the options are correct.
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The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly.
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True
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Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.
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True
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The Chinese were printing books using carved blocks of wood long before Gutenberg printed his Bible using movable type.
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True
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Johannes Gutenberg is remembered for ______.
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developing the printing press
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In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an overall marketing strategy.
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account planners
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How do advertisers direct targeted ads to specific Web site visitors?
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They use cookies to watch a user's Web activity.
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Which of the following is the form of advertising in which sponsors pay to have their products seen in TV programs and movies?
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Product placement
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Which of the following is not an example of product placement?
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A character on a sitcom eats a peanut butter and jelly sandwich.
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Some of the first American advertising agencies were space brokers, who bought space in newspapers and sold it to their clients.
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True
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WPP is one of the four mega-agencies that control over half the world's advertising revenues.
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True
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Psychographics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income.
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False
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One twentieth-century trend associated with advertising was the transition from a producer to a consumer society.
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True
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Which of the following activities do PR professionals often handle for their clients?
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All of the options are correct.
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Video news releases are ______.
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produced by PR agencies and companies for use in TV newscasts
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Some public relations firms have altered entries on sites like Wikipedia in order to make their clients look good.
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True
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A pseudo-event is ______.
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any activity held for the sole purpose of getting media coverage
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When companies host plant tours, donate money to charity, and support festivals, these are examples of ______.
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community and consumer relations
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Which of the following refers to the process of attempting to influence the voting of law-makers to support a company's or an organization's best interests?
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Lobbying
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Magazines that appear exclusively online
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Webzines
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The use of photos to document the rhythms of daily life
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Photojournalism
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National magazines whose content is tailored to the interests of different geographic areas
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Regional editions
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Magazines where the editorial content remains the same, but includes ads purchased by local or regional companies
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Split-run editions
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The general trend away from mass market publications and toward specialty magazines
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Specialization
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The total number of people that come into contact with a single copy of a magazine
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Pass along readership
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The most prominent publications, offering occasional investigative articles but also covering a wide variety of topics aimed at a broad national audience
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General interest
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The lifeblood of a magazine's production
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Editorial Department
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The largest magazine chain in the United States
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Time Inc.
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The number one ranked magazine of 2010
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AARP
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