Value Of Media Analysis

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This is a response to question number two. One of the mediums that we discussed in class was newspaper. Newspapers, as many people may know, have been on the decline in recent years, in terms of consumption. This is due to the increase in the amount of technology we use on an everyday basis and how much it has innovated. Technology has made it easier and easier to access worldwide news. 30 years ago, or even 15 years ago if you wanted to find out daily news you had to walk all the way to the coffee shop and pay for a newspaper, but today all it takes is reaching in your pocket and taking out your phone.
Another problem that newspapers face is their value for advertisements has also seen a steady decrease since this new age of technology.
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These are the three components to help an individual see media through a different lens. Personal locus is what your goals and desires are and how that shapes the way you view media. The more opinionated you are about your goals and desires the more narrow your view will be. For example if you are a strong democrat and you view something on the news about how Donald trump is going to “make America great again,” then you will see it in the aspect of negative media rather then seeing he is trying to win peoples vote just like Hilary Clinton. The more mindful you are about your personal locus, ability to interpret media threw a wider angle will become significantly less difficult.
Another building block of literacy is knowledge structure. Knowledge structure means organizing your memories into groups or sets. This is achieved by using different bits of information organized for a purpose. To do this you must be able to retain information and then decide what is it useful and what is not. When deciding what information is useful the individual must not just think about “what” but rather think about “why” and
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For example, in sports news one of the big topics is deflate gate regarding Tom Brady and the New England patriots. Allegedly Tom Brady deflated footballs to give him an advantage in a play off game in 2015. If you were a fan of any other NFL team you probably think that he is a cheater. But if you would gather the facts and all the information regarding this topic then you might realize that he isn’t what many people say he is. There has been several facts released that point to that fact he is innocent. Rather then just calling him a cheater because he is on a different team then the one you root for try to break down the story and build or own form of knowledge structure. Another example of how to use media literacy is during this presidential race. Just because you are a strong republican doesn’t mean that what ever Hilary says is dumb. Or if you are a democrat whatever trump says isn’t always dumb. The presidential race is a great way to test out the skills you have learned about being media literate. You should use the skills of “how” and “why” on all of the points that both candidates state. Then analyze and evaluate all the points that you have gathered and form your knowledge structure

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