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18 Cards in this Set
- Front
- Back
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Mass Communication |
the exchanging of infor,ation on a large scale to a wide range of audience |
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Mass Communication |
the process of creating shared meaning between mass media and their audience |
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Mass Communication |
it is a central force in the community |
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Mass Media |
this refers to the technology used as a medium or channel |
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Mass Communication |
this refers to the process or insight in communication |
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Culture |
it is a learned behavior of members of a given social group |
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Culture |
it is a learned socially acquired traditions and lifestyles |
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Culture |
it is a lend significance to human experience |
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Culture |
it is medium evolved by humans to survive |
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Culture |
it is the keystone of civilization |
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Culture |
it is a hiatorically transmitted patterns of meaning embodied in symbolic form |
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-Limiting and Liberating Effects -Defining and Differentiating Effects -Dividing and Uniting Effects |
Functions and Effexts of Culture |
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Culture |
it is the world made meaningful; it is socially constructed and maintained through communication |
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-Mass !edia as culture storytellers -Mass Media as Cultural form |
Ways of Mass Communication as Culture |
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Society |
it is an enduring and cooperating group whose members have developed organized pattern of relationship through interaction with one another. |
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Society |
a community, nation, or broad grouping of people having common traditoon, institutions, and collective activities. |
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Mass Media Literacy |
this is a high-level interpretative and comprehension skills that make even the most sophisticated materials understandable and enjoyable. |
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-Concentration of Ownership and Conglomeration -Globalization -Audience Fragmentation -Hypercommercialism -Convergence |
Changes in Mass Communication |
