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27 Cards in this Set
- Front
- Back
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What is mass communications?
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The technology - assisted transmission of messages to mass audiences
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What are the 4 types of Mediated Communication?
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Intrapersonal - yourself
Interpersonal - 1on 1 Group Mass |
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What are the 3 types of Primary mass media?
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Print
Chemical - Movies Electrical - TV |
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What are the 5 Mass Media Models?
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Hot - Cool
Entertainment - Information Content - Distribution Elitlist - Populist Pull - Push |
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Who was Johannes Gutenberg?
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Created moveable metal type
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What is media literacy?
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Competence or knowledge about the mass media
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What is the difference between Alliterate and Illiterate?
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Alliterate - Can read but chooses not to
Illiterate - Can't read or write |
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Who was Rupert Murdoch?
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News Corp
Fox Network - conservative The Wallstreet Journal Controversy: hacking into cell phones and voicemail News of the World, Largest news paper in Great Britian has been shut down by news corp and Murdoch. |
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What is the Associated Press?
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A "cooperative" formed by newspapers, magazines,and broadcast outlets. Largest news cooperative in the world.
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What was the " One hero of Cario's Arab Spring" about?
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Wael Ghonim, a media-savvy champion who helped spark the massive demonstrations that ultimately overthrew an autocratic and abusive government
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what are the 4 types of technology for Mass media?
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Printing - Printing press
Chemical - Photo and the movies Electrical - Sound recordings, radio and TV Digital - Internet, Hand held devices and digital cameras |
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Who developed the half tone process for photographs?
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Frederick Ives
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Where does the internet originate from?
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The US military
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What is Media Convergence ?
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Melding of print, electrical and photographic media into digitalized form
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What do Gatekeepers do?
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They make decisions determining what is news.
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Who was William Randolph Herst ?
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San Francisco Examiner, Created a model for newspaper chains.
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When does the Public Domain Literature copyright in the US expire?
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70 years after the authors death.
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Which Printing office produces more titles than any other commercial book publisher in the world?
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US government publisher
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What is POD technology?
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Print on Demand: Publishers can turn out one copy at a time.
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Who brought the US out of frontier illiteracy?
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William Holmes McGuffey
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Who was Jim Defede?
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Miami Herald; recorded a phone conversation with a suicidal source
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Who was Charlie Gay?
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Editor of Shelton, Washington; Publish names of rape victims
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Who was Geneva Overholser?
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Editor of the Des Moines Register; Mary Ziegenhagen - was a rape victim who wanted to tell her story and let her use her picture and name.
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What are the 4 quadrants of Gatekeepers?
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Situation- just the facts
Values - underlying values Principles - Moral principles Loyalties |
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What is the Pragmatic Theory?
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Encourages people to look at all human expirenece to determine the probable consequences of an action and decide its disirablilty
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What is the Utilitarian Theory?
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Favors ethics actions that benefit more people than they damage - greatest good for the greatest number
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What is the Social Responsibility theory?
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Judges actions by the good effect they have on society
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