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22 Cards in this Set
- Front
- Back
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What is Levy's theory of Capitalism?
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Lower the cost of production, and raise the selling price.
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What is narrowcast media?
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It is catering to an audiences particular need
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What is a media form?
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the movies, the radio, the newspapers, the t.v, the magazines
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What is a media products?
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An individual example of the media form. For example with movies, it's the actual movie (i.e. The Hulk) with t.v. it's (True Blood). With magazines its Vogue, with newspapers its The New York Times...
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We know that media forms change, how is that revealed in media products?
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Media forms have changes throughout the years in numerous different ways:
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How have magazines changed over the years?
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The magazines have become even more linear, and have shifted to online versions going along with our theme of catering to our "instant gratification needs". Magazines have become even more narrowcasted, by targeting a specific audience (i.e. Divorce magazine, basketball magazine).
One way we can see that is Playboy magazine. Even though it's been around less then 100 years, Playboy magazine still shows the changes that magazines have gone through. When looking at the censorship aspect of the early editions of Playboy we would see that the woman is still undressed but in a much less vulgar way than she is today. Back then we see classy poses, flirty pictures and one could say even tasteful (in leaving it up to our imagination) . Today we see legs sprawled up in crazy contorted position, showing everything, leaving nothing to the imagination. This would be a perfect example of instant gratification. We want to see more of her and less leaving it up to our imaginations. |
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What was McClure known for?
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He was known for starting investigative journalism as well as founding McClure's Magazine-- a mag that captured the progressive movement. (workers rights, jobs, the zeitgeist of that time)
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What are two aspects of todays media?
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1. non-liner
2. instant gratification |
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Playboy- a perfect example of how magazines have changed.
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Aside from looking at how the censorship aspect has changed. We see the difference in technology with how the magazine has physically changed (color, vivid, very clear). Today's Playboy we see an overload in advertisements and how there is something being sold on every inch of the page vs. back then it was way less abrasive . We can see the content has changed (besides the pictures obviously) we talk about sex way less frugally then we did 50+ years ago. With looking at Playboy magazine, we can definitely see how magazines have changed.
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How has radio changed over the years?
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Radio has changed over the years in numerous different ways....
first it was a experiment then it was for communication went from morris code to Back in the 1920's the focus of radio was the entertainment. There were programs like "War of the Worlds" were everyone would gather around together and listen.but now the focus is more towards companionship. .....broadcasting to narrowcasting. Now we can listen to the music we like through mutated forms of the radio like Pandora and Spotify. Nowadays, If we want to watch a program we will typically watch it on television. But what radio does have on all the other media forms is the companionship, we can listen to our favorite radio show while we are driving, we develop a sense of a relationship to these radio programs vs. before it was purely for entertainment. |
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History of Newspapers--How some newspapers are important on a local level and a national level?
what are some of the good things about newspapers and some of the bad things. |
Newspapers have gone from being the king of news and the epitome of mass media (before the 1920's) to today's afterthought. They once had no competition and now today there is too much.
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Good things about newspapers in relation to a local and national level?
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Most of the impact is locally.
The top three national newspapers are still doing well and are very important. |
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Bad things about newspapers in relation to a local and national level?
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Newspapers are a liner form of media in a non linear world. The local newspapers are declining and will probably disappear. NO instant gratification and the t.v. will always be faster.
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How have Newspapers changed throughout the years?
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1. technology- the paper used, the machines, the price, pictures
2. their content (the content used to be controlled by the government not anymore now) 3. the popularity- the newspapers were the main form of mass media and mass news before the 1920's and now they are not. They were very popular when there was no competition. |
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Armstrong?
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He brought in FM radio
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de Forest?
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magnified the radio waves, and created the audio tube, turned radio into mass media (entertainment). Claimed himself to be "father of radio"
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Fessender?
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brought VOICE to broadcasting
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Freed?
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DJ that was being payed off to play specific recordings on the air. The radio's first scandal/lawsuit.
IT highights ethics |
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McClendon
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the "father of format radio", combined music and news into one segment. created the top 40 format
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Marconi
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First to use the wireless radio. Broadcasted over 9 miles.
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Why are national newspapers important
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They are still important and they have a little bit of everything for everyone. They are the broadcast media.
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What is the most important media form that changed our world
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books
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