Mass Communication

Front 1

Making a movie from a book is called?

Back 1

cross-merchandizing

Front 2

_____ sends out far more media products than it imports. This can lead to ____, or the displacement of a nation's customs with another.

Back 2

America, Cultural Imperialism

Front 3

A gatekeeper determines what?

Back 3

Which messages will be delivered to media

consumers.

Front 4

Messages conveyed through an interposed device rather than face-to-face

Back 4

Mediated Communication

Front 5

Messages that return from the receiver of a message to the source ofthat message

Back 5

Feedback

Front 6

Anything that interferes with the communication process

Back 6

Noise

Front 7

Reasons for America’s domination over the media. 1,2,3,4

Back 7

1)English being spoken more worldwide than any other language

2) Freedom of expression

3) Audience diversity

4) And big business’s abilityto produce big-budget popular entertainment.

Front 8

What are the different types of Mass Media /Mass Communication?

Back 8

print media (books, magazines,and newspapers); broadcast media (television and radio); digitalmedia (Internet, cell phones, computer based-technology); and the entertainment media (all of these,plus movies, recording, and video games).

Front 9

Media refers collectively to _____ media.

Back 9

Print

Front 10

New Media is _____ media?

Back 10

Digital Media

Front 11

Mass communication is different fromface-to-face communication why?

Back 11

Due to M.C. not allowing feedback on the message being sent or indirect feedback (ex. Tracking sales of advertised products), and also M.C. having a much larger receiver.

Front 12

What are some Media Controversies?

Back 12

1)Impact issues (influence in society and individuals insociety)

2)Legal issues (law and regulation; libel, invasion of privacy, and antitrust actions)

3) Ethical issues(moral point of view).

Front 13

First Amendment

Back 13

Freedoms of religion, speech, press, assembly, and petition.

Front 14

The merging of technologies, industries, and content especially withinthe realms of computer, telephone, and mass media.

Back 14

Convergence

Front 15

When a cable TV company acquires Internet and telephone divisions or FBb/c it has video, message, audio

Back 15

Convergence

Front 16

The _____ is known for increasing the speed of long distancecommunication, it is a devise that used ____ ____ to convey messages letter byletter

Back 16

telegraph, electrical wires

Front 17

The Internet is an ex. of a _____ medium b/c it is used for interpersonal communication, and a _____ medium b/c individuals and organizations can createwebsites that have the potential to reach millions of users.

Back 17

converging, mass

Front 18

A business model in whicha company owns different parts of the same industry, controlling bothproduction and distribution facilities is called what?

Back 18

Vertical Integration

Front 19

The acquisition of the same type of business in morethan one market area by one company.

Back 19

Group Ownership

Front 20

Gannett Corporations is a newspaper group that publishes USA Today and owns a group of 85 dailynewspapers and 900 non-daily publications.

This is an example of what?

Back 20

Group Ownership

Front 21

A combination in which the whole ismore than the sum of its parts.

Back 21

Synergy

Front 22

A high school yearbook would be considered a _____ book

Back 22

specialty

Front 23

What is a reference book?

Back 23

An info book.

Front 24

Professional book are?

Back 24

Specialized occupations for business.

Front 25

An early form of paper made fromanimal skins that was extremely durable and allowed some ancient books tosurvive until modern times.

Back 25

Parchment

Front 26

A book written on parchment pages thatwere cut and bound on one side. Developed by the Romans in the first centuryAD, the ____ was the first book to resemble today’s familiar form.

Back 26

Codex

Front 27

The inventor of the moveable type printing presswas?

Back 27

Johannes Gutenburg.

Front 28

Theory:

The introduction of new technology changes society, sometimes inunexpected ways. Ex. The way printed book changed literacy, and in returnliteracy changed the world.

Back 28

Technological Determinism

Front 29

The Spanish established the first press in theAmericas, in _____ in the 1530s, to produce texts to teach Spanish to theIndians.

Back 29

Mexico City

Front 30

1. Books were published faster and cheaper thanever before because 1,2,3

Back 30

1) machine-made paper (produced from inexpensive wood pulp instead of cotton and linen fiber)

2) steam-powered high speed rotary press

3) lithography process that made it possible to produce high-quality illustrations at high speed.

Front 31

There was tremendous growth in the paperback industry in the 1950s with _____ Novels, and _______ Novels.

Back 31

Action Adventure, Romance

Front 32

What is a trade paperback and when were they created?

Back 32

1970s. Also known as quality paperbacks;larger trim size than the standard mass-market paperback, heavier covers,better-quality paper. Today they make up majority paperbacks in US.

Front 33

What are some advantages of E-Books?

Back 33

Some are free, download multiple onto one device,can provide hypertext (graphics, video, and sound), large selection of books,easier to browse an indiv. interests, self-publish.

Front 34

How are books categorized in the publishing

industry? 1,2,3,4,5

Back 34

1) trade

2) educational

3) reference

4)professional

5)specialty books.

Front 35

Most books are written by 1,2,3?

Back 35

Teachers

Newspaper/magazine workers

Entertainers (largest group)

Front 36

On speculation or on spec means?

Back 36

Finishing a work without a contract guaranteeing that it will be bought.

Front 37

________ are more diverse than T.V.

Back 37

Magazines

Front 38

What are the 3 stages of media development?

Back 38

1)elite stage- $$$ and educated

2)popular stage- mass audience

3)specialized stage- breaks up into diverse and special interest audience

Front 39

Are professional journals papular?

Why/ Why not

Back 39

No, $$$

Front 40

List the reasons why magazines were considered luxuries when they were first introduced

Back 40

Common people had no time to read them, and they were expensive *postage*

Front 41

___________ was the first magazine to achieve a general interest with a mass audience.

Back 41

Saturday Evening Post

Front 42

Public relations magazines are produced with the objective of what?

Back 42

Making their parent organizations look good

Front 43

The publisher provides the magazine with its ______ and _______.

Back 43

character and individuality

Front 44

The first magazines where developed where?

Back 44

Germany