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83 Cards in this Set
- Front
- Back
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Vannevar Bush's, As We May Think is about... |
predicting the changes coming because of computers |
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Who invented the World Wide Web? |
Timothy Berners-Lee |
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Who invented radio? |
Guglielmo Marconi
(I like to listen to the macaroni on the radio) |
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Who sent out the first voice radio broadcast? |
Reginald Fessenden |
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Famous "William Tell Overture", famous opening music for a radio drama |
The Lone Ranger |
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A famous radio broadcast about the time when martians invaded Earth |
War of the Worlds |
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A comedic radio broadcast by Abbott and Costello about baseball |
Who's On First |
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Radio drama about a mysterious crime fighter |
The Shadow |
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Who invented FM radio? |
Edwin Armstrong |
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Who invented AM radio? |
David Sarnoff |
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Who proved the existence of electromagnetic waves? |
Heinrich Hertz
(mega hertz) |
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Who invented the audion tube? |
Lee de Forest
(can you hear a tree fall in the forest) |
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What pushed the "radio act of 1912" that changed radio regulations? |
Titanic |
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Who convinced America that diamonds were rare? |
De Beers |
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What are the two types of PR work? |
Client side (in-house) and Agency side (outside agency) |
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What is PRRSA about? |
mutually beneficial relationships |
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This person put on a promotional campaign for a live wild-west show |
William F. "Buffalo Bill" Cody |
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Who was the first practitioner of PR? |
Ivy Lee
(public info, gov. pr) |
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Who started the ringling brothers circus show? |
P.T Barnum
(publicity pr model) |
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Who wrote Crystallizing Public Opinion |
Edward Bernays
(2 way assemetric pr) |
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Who was involved with the Torches of Freedom? |
Harriot Blatch |
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Daniel Boorstin made up this term... |
Pseudo-events |
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Who buys whole pages and breaks them down into smaller ads to sell? |
Space Brokers |
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Who opened the first ad agency? |
Volney Palmer |
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What is the AAAA? |
Association of American Advertising |
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Who started brand naming? |
Quaker Oats |
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Who owned their own ad agency and came up with the classic 15%? |
N.W. Ayer & Son |
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A research tool that categorizes consumers by lifestyle |
VALS |
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Two ethical issues in advertising are patent medicine ads and _______________ |
advertising to children |
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In order to copyright protect something youve written, what do you do? |
Do nothing, it's automatic |
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What is the great defense for libel in this country? |
The Truth |
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For a statement to be libelous it must... |
cause harm |
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The code of ethics of journalists starts with... |
seek the truth and report it |
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The default copyright for a story of yours printed in a magazine is... |
first north american serial rights |
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Which kind of writing has changed for the better by opening up many new markets? |
Novella writing |
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What is a famous photograph that has made people question its code of ethics? |
the falling man |
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What is the first amendment about? |
Freedom of speech |
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What was the theory that said you could inject beliefs into people? |
Hypodermic needle theory |
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What is the theory that says media effects are more than the minimal effects theory and less than hypodermic needle theory? |
Significant effect theory |
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Albert Bandura used a bobo doll to experiment evidence for what theory? |
Social cognitive |
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Who said the internet is rewiring our brains? |
James Patrick Kelly |
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Liz Hand is what kind of a writer? |
Short story/novella writter |
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Ben Loory writes what kind of fiction? |
Minimalist |
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Who was a writer on the show flashforward? |
Robert J Sawyer |
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Clark Perry was a writer for this show |
Defiance and the Messenger on CW |
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Is Google Making Us Stupid? is about... |
the way we read and think |
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Neil Postman's, Amusing Ourselves To Death is about.... |
how society is turning important news into entertainment |
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Joseph Pulitzer and William Randolph Hearst were the publishers who battled each other during the _______ ___________ era |
Yellow Press |
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_________ was the editor of the North Star during the abolionist press era |
Frederick Douglas |
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Magazines prosper despite having a high cost-per-thousand ad rate by reaching |
a specialized audience |
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Two competing editors for the Fed and Antifed were |
Fenno and Freneau |
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The first successful colonial newspaper was |
boston news letter |
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the white artists known for doing black covers |
pat boone |
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books sold in bookstores are called |
trade |
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emile berliner invented this device for the sound recording industry |
flat disk |
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_____________ started Time Magazine and Sports Illustrated |
Henry Luce |
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Ida Tarbell was famous for |
muckracking |
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Most famous WWII war correspondent |
Ernie Pyle |
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Author who wrote "Last of the Mohicans" |
James Fenimore Cooper |
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FCC's television freeze started and ended in |
1945-1952 |
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Codex was invented by |
Romans |
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Movable type was invented by |
Johann Gutenberg |
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________ printing presses made the penny press era possible |
steam-powered |
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She was the main figure behind moving tv entertainment from NY to Hollywood |
Lucille Ball |
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The major drawback to Edions first recording device was |
the recording could not be easily mass produced |
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V-disks were important morale boosters during |
WWII |
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Record platers would only play at |
33 45 and 78 |
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Magazine with a circulation of 1 million |
Ladies home journal |
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Upton Sinclair, a muckracker, wrote this book |
The Jungle |
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The music industry tried to install these in cars |
45 rpm record players |
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generally accepted first newspaper |
Oxford Gazette |
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Who invented the linotype machine? |
Ottmar Merganthaler |
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Who perfected the design for the mechanical tv? |
John Baird |
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Warrenn Buffett has been very busy buying... |
newspapers |
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First modern magazine |
gentleman's magazine |
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Official inventor of electronic tv |
Philo Farnsworth |
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_______ ________ wrote the first novel and was the first magazine editor |
Daniel Defoe |
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Internal things that alter messages so we find them more agreeable are called |
Filters |
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External things that alter or delete messages are called |
gatekeepers |
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Sam Buckley is famous for |
printing the truth |
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The most famous of illuminated manuscripts is |
the book of kells |
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Thomas Edison was good at __________ but was bad at _______________ |
Good at inventing, bad a marketing |
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What motor company is an example of globalization? |
Chevy |
