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15 Cards in this Set

  • Front
  • Back
the transmission of a message from a source to a receiver
communication
a response
feedback
communication between two or a few people
interpersonal communication
transforming a message into an understandable sign or symbol system
encoding
the signs and symbols are intepreted
decoding
anything that interferes with successful communication
noise
the means of sending info
medium
when the medium is a technology that carries messages to a large number of people
mass medium
the process of creating shared meaning between the mass media and teir audiences
mass communication
in the mass communication process, feedback is typically indirect rather than direct
inferential feedback
communication is a symbolic process whereby reality is produced, maintained, repaired and transformed
cultural definition of communication
the world made meaningful; socially constructed and maintained thru communication, it limits as well as liberates us, differentiates as well as unites us, defines our realities and thereby shapes the ways we think, feel, and act
culture
the culture that seems to hold sway with the large majority of people; that which is normative
dominant culture (mainstream culture)
groups with specific but not dominant cultures
bounded culture (co-culture)
the idea that machines and their development drive economic and cultural change
technological determinism