Mass Media's Influence On American Culture

In 1801, scientists began the first experiments to try to create holographic images (Winston, 1998, p. 388). While they have not yet perfected this craft, sometime in the near future, these images will start breaking into the scene. Technology is always advancing. Since its beginning, the media has made great strides to get to where it is today. Because of the progress that has been made, society in American has changed drastically. Over time, the media has developed and advanced to impact American culture in distinct ways. Because media is such a large part of today’s society, people often do not think about where it all started. It would be difficult to pinpoint exactly when it began because the creation of media in one way or another has been going on for centuries. Media originated …show more content…
And look at it now. No one really planned it this way. Its users made the Internet that way, because they had the courage to use the network to support their own values, to bend the technology to their own purposes. To serve their own liberty (1998, p. …show more content…
Based on Schramm’s mass communication model, mass communication starts with a news or arts source. That source is sent to an organization who decodes, interprets, and then encodes the message, and sends many identical messages to different mass audiences. Within those audiences, the message is again decoded, interpreted, and encoded. The people within those audiences analyze, discuss and draw conclusions about the media with each other. Eventually feedback from audiences makes it back to the organization (Baran, 2014, p. 7). The audiences make judgments about the messages received from the media which influence culture. People base what they believe and who they are off of what they hear in the media. Media organizations have the power to influence culture by what they