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18 Cards in this Set
- Front
- Back
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Business ethics
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the moral or ethical dilemmas that might arise in a business setting
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Marketing ethics
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examines those ethical problems that are specific to the domain of marketing
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Influence of personal ethics
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each company contains many individuals with varying moral compasses and it is in the firms best interest to establish a decision making process that ensures more ethical alternatives
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Corporate Social Responsibility
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voluntary actions taken by a company to address the ethical, social, and environmental impacts of its operations and the concerns of it's stockholders
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Ethical and Socially responsible
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both ethically and socially responsible
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ethical and socially irresponsible
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ethical firm but not involved in larger community
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unethical and socially responsible
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questionable firm practices but donates to charity
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unethical and socially irresponsible
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neither ethical nor socially responsible
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Ethical Decision-making framework
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-ID issues
-gather info and ID stockholders -brainstorm and evaluate alternatives -choose a course of action |
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Planning phase
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including ethical visions in mission statement
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Implementation phase
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not targeting unethical markets
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Control phase
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must look to see if statements in planning phase are in line with actual practice ethically
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Inputs - Consumer
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change in type of consumers has changed the way firms do business and interact with society
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Inputs - Company
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must integrate programs and causes within the industry to get best results
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Inputs - Cause/issue
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there are numerous types of causes that a firm may endorse
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Outputs - consumer
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increases consumer awareness and increases long-term brand equity
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Outputs - company
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can result in significant positive WOM for the company
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Outputs - Cause/issue
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alliance with the firm brings greater awareness to the cause associated with that firm
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