Marketing Test 3 Chapter 9

Front 1

product-related objects must be (4)

Back 1

1. measurable
2. clear and unambiguous
3. feasible
4. specific time frame

NOTE: value oriented is NOT one

Front 2

product line

Back 2

a firms total product offering designed to satisfy a single need or desire of a group or target customers

Front 3

downward line stretch

Back 3

adding new, lower quality/price items to existing line

Front 4

cannibalization

Back 4

the loss of sales of an existing brand when a new item in a product line or product family is introduced

Front 5

Quality is.....

Back 5

perceived

Front 6

kansei engineering

Back 6

a japanese philosophy that translates customers feelings into design elements

Front 7

TQM

Back 7

total quality management

a mgt philosophy that focuses on satisfying customers through employees to be an active part of continuous quality improvement,

Front 8

ISO 9000

Back 8

criteria developed by the INT. ORG> for standardization to regulate product quality in Europe

Front 9

ISO 14000

Back 9

Standards for the INT. ORG. for standardization concerned with environmental management aimed at minimizing harmful affects on the environment

Front 10

Product life cycle (4)

Back 10

A concept that explains how products go through 4 distinct stages
1. introduction
2. Growth
3. Maturity
4. decline

Front 11

introduction stage

Back 11

1st stage, slow growth, profits begin

Front 12

maturity stage

Back 12

3rd stage, longest,
sales peak, profit margins narrow

REMINDER ADVERTISING

Front 13

brand

Back 13

a name, term, symbol, or any other unique element that identifies product

Front 14

Brand should "fit" in 4 ways

Back 14

1. target market
2. product benefits
3. customer's culture
4. legal requirements

Front 15

brand equity (4)

Back 15

1. brand name awareness
2. brand loyalty
3. brand associations
4. perceived brand quality

NOTE: satisfaction is NOT one of these

Front 16

Pyramid

Back 16

Consumer brand resonance is highest form of brand attachment

Front 17

brand loyalty

Back 17

a customers favorable attitude toward a specific brand

Front 18

3 degrees of brand loyalty

Back 18

1. recognition
2. preference
3. insistence

Front 19

recognition

Back 19

customers awareness that a brand exists and is an alternative purchase

Front 20

preference

Back 20

the degree of brand loyalty in which a customer prefers one brand over another brand

Front 21

insistence

Back 21

the degree of brand loyalty in which a customer strongly prefers a specific brand and will accept no substitute

Front 22

R. Oliver's ultimate customer loyalty (4)

Back 22

1. Perceived product superiority
2. personal fortitude
3. social bonding
4. synergistic effect

Front 23

fortitude

Back 23

the degree to which the consumer fights off competitive shit on the basis of his or her allegiance to the brand and not on the basis of marketer generated information

Front 24

satisfaction -->

Back 24

loyalty

Front 25

brand extensions

Back 25

a new product sold with the same brand name as an existing brand

Front 26

national or manufacturer brands

Back 26

brands that a manufacturer of the product owns (black and decker)

Front 27

private-label brands

Back 27

brands that are owned and sold by a certain retailer or distributor

(sams choice)

Front 28

factors to consider when deciding on a brand name (4)

Back 28

1. the name should be easy for ALL buyers to say, spell, and read
2. the brand name should indicate the products major benefit
3. distinct to support differentiation
4. designed so that it can be used and recognized in all types of media

Front 29

package

Back 29

the covering or the container for a product that provides product:
protection
facilitates use and storage
supplies marketing communication

Front 30

January 2006 FDA

Back 30

require all food labels list the amount of trans fat in the food, directly under the line for saturated fat content