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100 Cards in this Set
- Front
- Back
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A(n) ________ is defined as a good, service, idea or some combination of these that satisfies consumer of business customer needs through the exchange process.
A) private brand B) service variability C) core product D) product E) innovation |
D) product |
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Which of the following is an example of a good?
A) a massage B) a handbag C) a medical examination by a doctor D) an idea for a new tv show E) dry cleaning |
B) a handbag |
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Which of the following adjectives best describes a product that would be classified as a good?
A) nonperishable B) convenient C) disposable D) tangible E) heterogeneous |
D) tangible |
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_______ are forms of a product that are essentially intangible.
A) innovations B) services C) brands D) consumer products E) supplements
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B) services |
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A product has 3 distant layers. The most basic level is the ________, which consists of all the benefits the product will provide for consumers or business customers.
A) actual product B) augmented product C) core product D) innovation E) brand |
C) core product |
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A product has 3 distinct layers. The second layer is the ________, which is the physical good or delivered service.
A) actual product B) augmented product C) core product D) innovation E) brand |
A) actual product |
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The ______ is the actual product such as a refrigerator plus deliver, installation, financing, and warranty.
A) actual product B) value network C) augmented product D) potential product E) core product |
C) augmented product |
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Generally, products are either ________ or _________.
A) consumer products; B2B products B) consumer products; nondurable products C) industrial products; B2B products D) industrial products; services E) shopping products; convenience products |
A) consumer products; B2B products |
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Which of the following is the best example of a durable good?
A) a bag of cat food B) a refrigerator C) a bottle of nail polish D) a package of lightbulbs E) detergent |
B) a refrigerator |
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Which of the following is the best example of a nondurable good?
A) a dishwasher B) a bookshelf C) a freezer D) a newspaper E) a file cabinet |
D) a newspaper |
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Which of the following statements about durable goods is true?
A) Durable goods are more likely than perishable goods to involve low-involvement decisions B) The information search is quicker for durable goods than it is for nondurable goods C) Consumers purchasing durable goods are likely to use habitual decision making D) Product evaluations is more likely to take place for nondurable goods than for durable goods E) Durable goods provide benefits over a long period of time. |
E) Durable goods provide benefits over a long period of time. |
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We consume _______ in the short term rather than the long term.
A) unsought products B) specialty products C) raw materials D) durable goods E) nondurable goods |
E) nondurable goods |
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We are more likely to purchase _______ under conditions of high involvement and ___________ under conditions of low involvement.
A) durable goods; nondurable goods B) nondurable goods; durable goods C) staples; impulse products D) impulse products; staples E) emergency products; unsought products |
A) durable goods; nondurable goods |
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_______ includes convenience products, shopping products, specialty products, and unsought products.
A) specialty products B) consumer products C) line extensions D) industrial products E) component products |
B) consumer products |
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A(n) ________ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.
B) MRO product C) shopping products D) convenience products E) unsought products |
D) convenience products |
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Which of the following is the best example of a convenience product?
A) a silk scarf B) a subscription to a magazine C) a gallon of milk D) a lawn mower E) a CD player |
C) a gallon of milk |
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Marketers classify convenience products as ________.
A) staples, impulse products and emergency products B) specialty products, shopping products, and unsought products C) core products, actual products, and augmented products D) generic products and branded products E) attribute-based products and price-based products |
A) staples, impulse products and emergency products |
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Which type of product is a basic or necessary item that is available almost everywhere?
A) emergency product B) staple C) impulse product D) shopping product E) unsought product |
B) staple |
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When we need a(n) _________, price and product quality may be irrelevant to our purchase decision.
A) emergency product B) staple C) impulse product D) shopping product E) unsought product |
A) emergency product |
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A(n) _______ is a good or service for which consumers will spend time and effort gathering information on price, product attributes, and product quality.
B) homogeneous product C) shopping product D) convenience product E) emergency product |
C) shopping product |
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In B2B e-commerce, consumers can use _______ to shop more efficiently. These programs find sites selling a particular product and may also provide information on competitors' prices.
A) MRO agents B) augmenting agents C) cookies D) screening agents E) intelligent agents |
E) intelligent agents |
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_______ has unique characteristics that are important to buyers at almost any price.
A) specialty products B) staples C) impulse products D) MRO products E) unsought products |
A) specialty products |
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Customers usually know a good deal about _____ and are loyal to specific brands.
A) specialty products B) homogeneous products C) impulse products D) MRO products E) emergency products |
A) specialty products |
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________ are consumers products for which a consumer either has little awareness or interest until a need arises. These product require a lot of advertising, personal selling, and other marketing efforts.
B) MRO products C) unsought products D) shopping products E) staples |
A) specialty products |
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______ is the category of B2B products that refers to the products an organization uses in its daily operations.
A) raw materials B) component parts C) equipment D) processed materials E) MRO products |
C) equipment |
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Heavy equipment, which includes items such as building and robotics, is also referred to as _______.
A) component parts B) capital equipment C) accessory equipment D) operating supplies E) specialized services |
B) capital equipment |
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In terms of B2B products, computers, and printers are examples of ________.
A) component parts B) capital equipment C) accessory equipment D) operating supplies E) specialized services |
C) accessory equipment |
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MRO products are goods that businesses use for _______.
A) management, research, and order-processing B) marketing, relationship-building, and operation C) maintenance, research and organization D) maintenance, repair and operation E) marketing, research and organization |
D) maintenance, repair and operation |
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For the business market, a multipurpose absorbent used to clean up any type of spills would be an example of a(n) __________.
A) repair product B) operating supply C) maintenance product D) restoration product E) consumer product |
C) maintenance product |
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For a veterinarian's office, the paper used to print payment receipts is an example of a(n) __________.
A) repair product B) operating supply C) maintenance product D) component part E) raw material |
B) operating supply |
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In the business market, products of the fishing and agricultural industries purchased to use in a finished product are examples of ___________.
A) component parts B) accessory equipment C) processed materials D) MRO product E) raw materials |
E) raw materials |
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________ are manufactured goods and subassemblies of finished items that organization need to complete their own products.
A) component parts B) accessory equipment materials C) processed materials D) MRO products E) raw materials |
A) component parts |
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The Federal Trade Commission says that a product must be entirely new or changed significantly to be called new and that a product may be called new for only ___________.
A) 2 B) 3 C) 6 D) 10 E) 12 |
C)6 |
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Marketers classify innovations based on their ________.
A) degree of newness B) costs to manufacture C) prices D) degree of tangibility E) contribution margins |
A) degree of newness |
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A ________ is a modification to an existing product.
A) technical innovation B) continuous innovation C) discontinuous innovation D) commercial innovation E) dynamically discontinuous innovation |
B) continuous innovation |
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A knockoff is a ________.
A) company that uses a me-too strategy for its promotion B) company that uses comparative advertising C) new product that is so radically different from anything on the market that is has difficulty moving out of the introduction stage of its product life D) product that unbranded E) new product that copies, with slight modifications, the design of an original product |
E) new product that copies, with slight modifications, the design of an original product |
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A consumer doesn't have to learn anything new to use a(n) _______.
A) dynamically continuous innovation B) dynamically continuous new product C) discntinuous new product D) continuous innovation E) discontinuous innovation |
D) continuous innovation |
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A ______ is a pronounced modification to an exisiting product that requires a modest amount of learning or change in behavior to use it.
B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation |
E) discontinuous innovation |
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Consumers must engage in a great amount of learning to use a _______ because no similar product has ever been on the market.
A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continous innovation E) discontinuous innovation |
E) discontinuous innovation |
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The first place of the new-product development process is ________.
A) problem recoginition B) product concept screening C) idea generation D) product concept development E) business analysis |
C) idea generation |
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In the _____ phase of new-product development, marketers use a variety of sources to come up with a a potentially new product that would benefit customers and be compatible with the company mission.
A) idea generation B) problem recognition C) perceptual mapping D) positioning strategy E) product screening |
A) idea generation |
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Marketers would be most likely to use a focus group in which stage of new product develoment?
A) idea generation B) problem recognition C) business analysis D) positioning strategy E) product adoption |
A) idea generation |
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In the _____ of the new-product development phase, marketers estimate the technical and the commercial success of an idea for a new product.
A) problem recognition B) product concept development and screening C) idea generation D) commericialization E) technical development |
B) product concept development and screening |
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In the new-product development process, a description of the features a product will have and the benefits those features will provide a customer is called a _________.
A) product idea B) product concept C) product image D) product proposal E) product movement |
B) product concept |
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Burger King developed a new french fry to compete with McDonald's fry--considered the world's best. Burger King's specification included that the crunch would last for seven or more chews. The product failed because consumers did not like the fry as much as McDonald's fry. Burger King did not ______ the idea for both technical and commercial value.
A) test market B) advertise C) screen D) promote E) style |
C) screen |
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Marketers estimate _____ when they determine whether anyone is likely to buy a new product.
A) pricing points B) distribution costs C) commercial success D) technical success E) creative success |
C) commercial success |
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ONce managers of the Grecian Urn have decided on their product concept and marketing strategy, they can evaluate the business attractiveness of the proposal in the _______ stage of the new-product development process.
A) business feasibility B) feasibility study C) business analysis D) product acceptance E) technical development |
C) business analysis |
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The business analysis for a new prodcut begins with ______.
A) idea generation B) problem recognition C) assessing how the new product will fit into a frim's total product mix D) perceptual mapping E) identifying the distribution channel for the product |
C) assessing how the new product will fit into a frim's total product mix |
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During which stage of the new-product development will management most likely consider whether the new product will cannibalize sales of the company's exisiting products?
B) marketing strategy development C) business analysis D) product concept development E) test marketing |
C) business analysis |
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Once a new product or service passes the business analysi phase, it moves into what phase?
A) concept development B) technical development C) market testing D) strategy development E) product proposal |
B) technical development |
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During the technical development phase of the new product development process, a physical version of the product is developed; it is called a ________.
A) test market B) focus group C) business analysis D) product concept E) prototype |
E) prototype |
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The need to apply for patent would most likely arise during which phsae of new product development?
B) technical development C) test marketing D)strategy development E) product proposal |
B) technical development |
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One of the advantages of test marketing is ______.
A) the low cost B) the ability to keep information from falling into competitors' hands C) the opportunity to survey prospective customers D) the ability to evaluate a product and its marketing program before commercialization E) the opportunity to sell existing products to a core customer base |
D) the ability to evaluate a product and its marketing program before commercialization |
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Bonneville Communications is concerned about test marketing its new device. Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?
B) Test marketing gives competitors a peek at the ocmpany's promational strategy C) Test marketing allows time for competitors to gain advantages D) People who are surveyed tend to tell less than the truth E) test marketing does not guatrantee success |
D) People who are surveyed tend to tell less than the truth E) test marketing does not guatrantee success
*not sure |
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The last stage in the new-product development process is ______.
A) commercialization B) business analysis C) idea generation D) concept testing E) product concept development |
A) commercialization |
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Introducing a new product inot the market is called ______.
A) technical development B) new product development C) experimenting D) commericialization E) marketing development |
D) commericialization |
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Which of the following costs is most likely associated with the commercialization stage of new-product development?
A) implementing trade promotion plans for channel members B) paying groups of target consumers for product feedback C) determining the product's planned price, distribution and marketing budget D) developing a prototype of the product E) identifying target markets |
A) implementing trade promotion plans for channel members |
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________ is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.
A) Commercialization B) Product testing C) Product adoption D) Diffusion E) Positioning |
C) Product adoption |
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Diffusion refers to ________.
A) the promotion used to support products throughout their product life cycle B) the second stage of the market segmentation process C) the methodology used for evaluating new product ideas D) the way the use of a product spreads throughout a population E) the selection of opinion leaders to encourage product acceptance |
D) the way the use of a product spreads throughout a population |
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Change happens quickly when a process reaches the moment of critical mass, which is called the ________.
A) adoption point B) diffusion point C) innovation point D) trial point E) tipping point |
E) Tipping point |
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The first step in the adoption process is ________.
A) product evaluation B) awareness C) problem recognition D) evaluation E) interest |
B) awareness |
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Marketers may conduct a massive advertising campaign, called a ________, to educate consumers about a new product.
A) media blitz B) diffusion network C) trial market D) test market E) tipping point |
A) media blitz |
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Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious.
A) confirmation B) interest C) evaluation D) adoption E) impulse purchasing |
B) interest |
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In which stage of the consumer's adoption of a new product does the purchase actually take place?
A) awareness B) adoption C) interest D) tipping point E) evaluation |
B) adoption |
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A(n) ________ is a purchase made on the spur of the moment without any planning or search effort.
A) unsought product B) commodity C) impulse purchase D) emergency product E) shopping product |
C) impulse purchase |
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The last stage in the product adoption process is ________.
A) awareness B) adoption C) interest D) confirmation E) evaluation |
D) confirmation |
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Unlike innovators, early adopters ________.
A) compose the smallest of the adopter categories B) have greater concern for social acceptance C) have stronger physiological needs than others in the population D) are light media users E) are more worldly than the rest of the population |
B) have greater concern for social acceptance |
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Which of the following statements about the adopter categories is true?
A) More than 50 percent of the population is classified as late majority adopters. B) Early adopters are risk aversive. C) Early majority adopters are typically middle class and like to buy established products. D) Innovators are a much larger group than laggards. E) Late majority adopters are typically unconcerned about social acceptance.
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C) Early majority adopters are typically middle class and like to buy established products. |
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________ are the last in the population to adopt a new product.
A) Laggards B) Late majority adopters C) Innovators D) Impulse buyers E) Dawdlers |
A) Laggards |
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________ are typically lower in social class than other adopter categories and are bound by tradition.
A) Early adopters B) Early majority C) Late majority D) Laggards E) Impulse buyers |
D) Laggards |
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Which of the following is NOT identified as one of the five characteristics of innovations that affect the rate of adoption?
A) relative advantage B) tangibility C) observability D) trialability E) compatibility |
B) tangibility |
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________ is the degree to which a consumer perceives that a new product provides superior benefits.
A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility |
C) Relative advantage |
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________ is the extent to which a new product is consistent with existing cultural values, customs, and practices.
A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility |
A) Compatibility |
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________ is the degree to which consumers find a new product or its use difficult to understand.
A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility |
B) Complexity |
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________ is how visible a new product and its benefits are to others who might adopt it.
A) Compatibility B) Observability C) Relative advantage D) Comparability E) Tangibility |
B) Observability |
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The ________ for a guest paying for a night's stay at a hotel is rest and sleep.
A) generic product B) core product C) value-deliverable product D) augmented product E) actual product |
E) actual product |
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The ________ for a guest paying for a night's stay at a hotel is the use of a bed, bathroom, towels, dresser, light, and closet.
A) actual product B) core product C) value-deliverable product D) customized benefit E) augmented product |
B) core product |
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The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.
A) actual product B) value network C) augmented product D) potential product E) core product |
C) augmented product |
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Which of the following products would most consumers classify as a shopping product?
A) a subscription to a the Wall Street Journal B) a winter coat C) a box of adhesive bandages D) a can of soup E) a pack of gum |
B) a winter coat |
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Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________.
A) unsought product B) impulse product C) staple D) emergency product E) MRO product |
B) impulse product |
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Marissa arrived early for her job interview. She was very excited about the opportunity to interview for a prestigious position. As she got out of the car, she got a run in her pantyhose. She was pleased to see a convenience store down the road and went there to purchase a replacement pair of pantyhose. For Marissa, the pantyhose are an example of a(n) ________.
A) unsought product B) impulse product C) staple D) emergency product E) MRO product |
D) emergency product |
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Tony wanted to buy a pair of binoculars but not just any brand. He wanted to buy a pair of Steiner Nighthunters, just like the pair he had learned about in his newest copy of Peter's Hunt Magazine. He had to visit five different sporting goods stores before he found this brand. For Tony, the Steiner Nighthunter is an example of a(n) ________.
A) specialty product B) staple C) shopping product D) convenience product E) unsought product |
A) specialty product |
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For an amusement park, concession food trailers, the parking lot, the first-aid building, and the building where the park's daily receipts are tallied are all examples of ________.
A) MRO products B) specialty products C) processed materials D) equipment E) convenience products |
D) equipment |
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Harrah's built a large casino in the St. Louis area. In terms of business-to-business products, the structure that houses Harrah's casino is a(n) ________.
A) accessory equipment B) specialty product C) installation D) component part E) MRO product |
C) installation |
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At a retail store, the display racks on which clothes are hung, the shelving, and the cash registers are all examples of ________.
A) accessory equipment B) shopping products C) capital equipment D) component parts E) MRO products |
A) accessory equipment |
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The vehicle jack and other hand tools carried by a truck driver are examples of which type of business product?
A) repair products B) operating supplies C) maintenance products D) light equipment E) component parts |
D) light equipment |
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An Internet company provides other businesses operating on the Internet with various kinds of help handling distribution bottlenecks, including managing tariffs and exchange rates for international shipping. This company provides a(n) ________.
A) component service B) processed product C) MRO product D) specialized service E) MRO service |
D) specialized service |
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Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________.
A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation |
D) continuous innovation |
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Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a ________.
A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) knockoff E) discontinuous innovation |
A) dynamically continuous innovation |
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The built-in, fold-down child seats such as those found in Chrysler minivans are an example of a ________.
A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation |
D) continuous innovation |
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Prior to the development of the cardiac stent, surgeons used balloons to clear obstructed heart vessels, but there was no way to ensure the vessels would stay open. The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again. Surgeons who use the stent had to engage in a great deal of learning to understand its use and its value in patient care. There was nothing like the stent on the market when it first appeared. The cardiac stent is an example of a ________.
A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation |
E) discontinuous innovation |
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_______ occured when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with a new fruit flavors by Bosa Nova for the American market.
B) idea generation C) concept testing D) product development E) product manufacturing |
D) product development |
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A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to apporach this problem proactively. They came up with an idea for ap air of blurry goggles. They beleived looking through the goggles would simulate what the world looks like when someone is seriously intoxicated. The first crude pair of blutty goggles developed by the entrepreneurs to show prospective customers was ________.
B) a component part C) a synergistic model E) processed material |
A) a prototype |
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Procter & Gamble introduced its Dunca Hines ready-to-spead frosting in a small geographic area. When General Foods became aware of th product, it rushed to market its own Betty Crocker ready-to-spead frosting, which exlipsed the Duncan Hines product introduction. This act illustrates ___________.
A) why many companies engage in test marketing B) one of the problems associated with test marketing C) why prototypes are so important D) how idea screening can make a product a commercial success E) the variety of sources for idea generation |
B) one of the problems associated with test marketing |
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Procter & Gamble introduced its Duncan Hines ready-to-spead frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spead frosting, which exlipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.
A) commercialization B) business analysis C) idea generation D) screening E) product concept development |
A) commercialization |
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A webiste is full of games, activites, music and stories that appeal to children of all ages. Before a parent commits to paying the annual membership fee to gain access to the site, she can register for one free month of use. By accepting the free month's usage, potential adopters move into the _______ stage.
A) interest B) awareness C) trial D) confirmation E) evaluation |
C) trial |
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Which of the following new products had the greatest degree of observability when it was introduced?
A) nail clippers designed to prevent ingrown toenails B) tylenol pm, a nonprescription sleep aid C) Dr. Scholl's shoe inserts D) splenda sugar substitute E) rollerblades |
E) rollerblades |
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Traffic in major metropolitan areas is too often grought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability. After a police chief missed an important meeting because of a wreck investigation, he was pleased to find an article about a compnay that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40%. In which stage of the adoption process is the police chief?
B) trial C) interest D) confirmation E) adoption |
C) interest |
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One of the reasons given for the sucess of reality tv is that the shows appeal to a cultural bias that real-life drama is preferable to fiction. Americans desire adventures and escapism that offered them the opportunity for participaiton but do not require it. In terms of the 5 characteristics of innovations that affect the rate of adoption, reality tv have a high degree of _______.
A) innovation B) complexity C)tangibility D) divisibility E) compatibility |
E) compatibility |
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In terms of the 5 characteristics of innovations that affect the rate of adoption, the digital camera would most clearly have a higher degree of ______ than flavored bottled water.
A) compatibility B) complexity C) tangibility D) comparability E) trailability |
B) complexity |
