Marketers use various terms to describe omnifarious categories of products, also called offerings. In this paper we will look at each of the four types and explain each category and how they differ from one another. Tanner & Raymond, (2010, p.117) explains there are four different categories of products marketed to consumers.
1. Convenience Offerings
2. Shopping Offerings
3. Specialty Offerings
4. Unsought Offerings
Convenience offerings are just that convenient, these are normal everyday goods that buyers purchase frequently, such as eggs and milk, generally shoppers do not go out of their way to buy these products, consequently, they pick these items up at the most convenient place. Subsequently, most of the time there is little thought to …show more content…
Additionally, products are normally available through limited channels such as couture clothing. Coco Chanel comes to mind with her exclusive perfume formulation called Chanel no5. Another example would be high end jewelry such as Tiffany and company. Specialty goods require marketing the brand name and building up the reputation, often through the use of an extensive ad campaign. (Tanner & Raymond, 2010, p.118-119) For some wealthy consumers specialty offerings are the only purchases they will consider, since these are advertised as the best or have a mystique about the brand. The only time I have ever been able to afford any specialty items were second hand, I have been the lucky recipient of a Blue Fish Dress which was popular in the 80 's, which I found at a thrift store very reasonably priced. Now Blue Fish clothing is available on the internet so the mystique has passed. This might not even qualify as a specialty offering, but it is as close as I have ever been to any sort of specialty offering.
Unsought Offerings is the last category, these offerings are normal products and services that the buyer needs but do not seek out to purchase, Tanner & Raymond, mention towing and funeral services (2010, p.119) I would like to offer plumbing services as the unsought offering that I have been forced to buy when my faucet broke and was leaking hot water, we had to shut the water off until a plumber could
1. Convenience Offerings
2. Shopping Offerings
3. Specialty Offerings
4. Unsought Offerings
Convenience offerings are just that convenient, these are normal everyday goods that buyers purchase frequently, such as eggs and milk, generally shoppers do not go out of their way to buy these products, consequently, they pick these items up at the most convenient place. Subsequently, most of the time there is little thought to …show more content…
Additionally, products are normally available through limited channels such as couture clothing. Coco Chanel comes to mind with her exclusive perfume formulation called Chanel no5. Another example would be high end jewelry such as Tiffany and company. Specialty goods require marketing the brand name and building up the reputation, often through the use of an extensive ad campaign. (Tanner & Raymond, 2010, p.118-119) For some wealthy consumers specialty offerings are the only purchases they will consider, since these are advertised as the best or have a mystique about the brand. The only time I have ever been able to afford any specialty items were second hand, I have been the lucky recipient of a Blue Fish Dress which was popular in the 80 's, which I found at a thrift store very reasonably priced. Now Blue Fish clothing is available on the internet so the mystique has passed. This might not even qualify as a specialty offering, but it is as close as I have ever been to any sort of specialty offering.
Unsought Offerings is the last category, these offerings are normal products and services that the buyer needs but do not seek out to purchase, Tanner & Raymond, mention towing and funeral services (2010, p.119) I would like to offer plumbing services as the unsought offering that I have been forced to buy when my faucet broke and was leaking hot water, we had to shut the water off until a plumber could