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26 Cards in this Set
- Front
- Back
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product
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anything that can be offered to a market for attention aquisition, use, or consumption that might satisfy a want or need.
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service
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any activity or benefit that one party can offer to another that is essentially intagible and does not result in the ownership of anything
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consumer product
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product bought by final consumer for personal consumption
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convenience product
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consumer product that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort.
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shopping product
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consumer good that the customer in the process of selection adn purchase characteristically compares on such basis as suitability, quality, price and style
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specialty product
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consumer product with unique characteristics or brand id for which a significant group of buyers is willing to make a special purchasing effort
ex: porsche |
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unsought product
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consumer related product that the consumer either does not know about or knows about but does not normally think of buying
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industrial product
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product bought by individuals and organizations for further processing or for use in conducting a business
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social marketing
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the use of commercial marketing concepts and tools in programs designed to influence individuals behavior to improve their well being and that of society ex: truth
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product quality
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the cahracteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
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brand
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the name, term, symbol, sign, or design, or a combination of these, that IDs the maker or seller of a product or service
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packaging
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the activities of designing and producing the container or wrapper for a product
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product line
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a group of products that are closely related because they function in a similar manner and are sold to the same customer groups, are marketed through the same types of outlets or fall within given price ranges
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product mix (or product portfolio)
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the set of all product lines and items that a particular seller offers for sale
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brand equity
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the positive differenctial effect that knowing the brand name has on customer response to the product or service
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private brand (store brand)
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a brand created and owned by a reseller of a product or service (ex: heb brand teddy grams)
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co-branding
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the practice of using the established brand names of two different companies on the same product
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line extension
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extending an existing brand name to new forms, colors sizes ingredients or flavors of an existing product category
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brand extension
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extending an existing brand name to new product categories
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service intangibility
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a major characteristic of services- they cannot be seen tasted felt heard or smelled before they are bought
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service inseparability
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a major characteristic of services- they are produced and consumed at the same time and connot be separated from their providers
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service variability
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a major characteristic of services- their quality may vary greatly depending on who provides them and when, where, and how they are provided.
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service parishibility
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a major characteristic of services- they cannot be store for sale or later use
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service-profit chain
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the cahin that links service firm profits with employee and customer satisfaction
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internal marketing
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orienting and motivating customer-contact employees and the supporting service people to work as a team to provide customer satisfaction
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interactive marketing
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interactive marketing training service employees in the fine art of interacting with customers to satisfy their needs
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