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25 Cards in this Set
- Front
- Back
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What are all of the pieces in the Promotional Mix? |
Advertising, personal selling, publicity, and sales promotion |
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What part of the Promotional Mix is payed for and personal? |
Personal Selling |
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List four examples of places advertising is delivered to. |
(answers may vary) Tv, radio, newspapers, magazines, email, social media, outdoor advertisements, internet, ambient advertising, broadcast media, stunts or gorilla advertising |
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What are the steps in the communication process? |
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What is the difference between decoding and encoding? |
Decoding is interpreting the message and encoding is converting the message into an idea the receiver can understand. |
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List three examples of Sales Promotion. |
(answers may vary) A display / window display, coupons, product demonstrations, instant rebates, free samples, fashion shows, contests, novelty items, trade shows, exhibits. |
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Define the Promotional Plan. |
The blueprint for how the elements of the mix will work together to deliver a message. |
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What is interpersonal communication? |
Any person to person exchange. |
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What is Publicity? |
Free and Non Personal |
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Define Promotion. |
Any form of communication that a company uses to inform, persuade, or remind consumers about its products, services, or even itself. |
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What is Feedback? |
The response to the message |
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Why shouldn’t businesses base their selection of the promotional mix on their previous successful promotional mix? |
The consumer and the market is continually changing. |
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The source of where the message is being sent, is called_____ |
The sender. |
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What is a disadvantage to Advertising. |
The cost |
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What is the Message Channel? |
HOW the message will be delivered. |
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A distraction from the message is called____ |
Noise |
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Mass Communication is ____ |
Non Personal |
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The effort to reach customers by generating positive publicity is called____ |
Public Relations (PR) |
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What are advantages of Personal Selling? |
You can be flexible and you get immediate feed back. |
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Why is it necessary to promote "good" products? |
No one will want to buy "bad" products. Promoting a bad product would be a waste of time and money. |
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What is broadcast media? |
TV and radio. |
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The person who the message is directed to is called_____ |
The receiver. |
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List four major categories of factors which influence the promotional mix. |
Target Market, distribution channels, budget, and competition. |
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Why is the promotional mix important? |
It plays a key role in obtaining and keeping customers. |
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Why do businesses in the same industry tend to follow the leader in selecting a promotional mix? |
If the ideas of a successful company works, other companies will want to try it in the hopes of becoming successful. |
