Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
|
Price Feasibility Set
|
1. Demand
2. Corporate Objectives 3. Competition 4. Legal 5. Wholesalers and Retailers 6. Marketing Mix 7. Costs |
|
|
Demand Based Pricing
|
M <- W <- R <- C
|
|
|
Demand Based Pricing
|
Used Less
More Consistent with the marketing concept because the pricing is based off the consumer. The consumer determines what the price should be and then the product is priced backwards through the channel. |
|
|
Cost Plus Pricing
|
M -> W -> R -> C
|
|
|
Cost Plus Pricing
|
Start with the manufacturer and price forward. Wholesaler tack on percent then Retailer tact on percent and then it gets sol to customer. Generally used to find our cost structure and determine appropriate price but it is not in sync with marketing concept. Used the most because it is simple
|
