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6 Cards in this Set

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The average city dweller is exposed to how much advertising messages every day
More than 3000
What are the six types of print media
Newspaper advertising, magazine advertising, direct mail advertising, directory (yellow and white book) advertising, outdoor (buildboards) advertising, transit advertising
What are the five types of Internet advertising
Opt in email ads, banner and search engine ads, rich media and video ads, social media advertising, Podcast blogs
What are the 8 types of specialty media
Books, calendars, magnets, pens, pencil, shirts, caps, bags
What are the 12 other advertising medias
Digital billboards, on screen movie theater ads, bathroom stalls, RSS news feed, Twitter, Facebook, iPods, cell phones, laptops, video games, vlogs, web logs
What other keep times in media measurement
Audience, frequency, impression, cost per thousand (CPM)