Tansev Geylani is the Associate Professor of Business Administration, Katz Graduate School of Business, University of Pittsburgh. Tuba Pinar Yildirim is a Doctoral candidate in Marketing from the University of Pittsburgh. This article talks about how many forms of media gets about 60% - 80% of the revenue comes from advertising, and how that advertising leads to skewed information or false testimonies about facts of the products. Newspapers however rely on subscription and advertising revenue. This allows more factual and unbiased information. The different sources of revenue creates different opinions and coverage of current events. Advertisers may pay for coverage of events involving their products or services while subscribes would want the cold hard facts unfiltered and …show more content…
In her article, she wrote about how commercials are getting more and more modern and discrete. She said that our repeated exposure lets commercials really sink into our minds, affecting us unconsciously. Also, she explained that we may not even notice how often the same commercial is running.
In-Text Citation: (Rich, 2010), Rich (2010)
Sileo, J. (2012, June 8). 7 Security Secrets of Social Networking. Retrieved June 24, 2015, from http://www.sileo.com/7-security-secrets-of-social-networking/ Sileo is CEO of The Sileo Group, an organization that advises teams on how to multiply performance by building a culture of deep trust. In his article, he explained ways that a person could protect himself/herself from being hacked or manipulated in the media (especially the social media). One way was to create a strategic plan before exposing intellectual property. Another way is to educate yourself more about what the source you are using actually has, from the credibility of its information to its system of giving you the information.
In-Text Citation: (Sileo, 2012), Sileo