Marketing Chapter 6

Front 1

Consumer behavior

Back 1

Describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services.

Front 2

Consumer decision making process

Back 2

five step process used by consumers when buying goods or services

Front 3

What are the five steps in consumer decision making process

Back 3

1) need recognition

2) information search,

3) evaluation of alternatives

4)purchase,

5) post purchase behavior

Front 4

Need recogntion

Back 4

result of an imbalance between actual and desired states

Front 5

Want

Back 5

recogntion of an unfulfilled need and a product that will satisfy it

Front 6

stimulus

Back 6

any unit of input affecting one or more of the five senses

sight,smell, taste, touch,hearing

Front 7

Want-Got Gap

Back 7

That is, there is a difference between what a customer has and what he or she would like to have.

Front 8

Two kinds of stimulus

Back 8

1) internal (stomach growling you know you're hungry)

2) External ( someone recommends a new restaurant.

Front 9

Piece meal decsion process

Back 9

evaluation made by examining alternative advantages and disadvantages along important product attributes?

Front 10

Categorization decision process

Back 10

The evaluation of an alternative depends upon the particular category to which it is assigned.

(when you evaluate what to drink in the morning with breakfast you don't consider soft drink)

Front 11

Brand Extensions

Back 11

in which a well-known and respected brand name form one product category is extended into other product categories.