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3 Cards in this Set
- Front
- Back
Segmentation
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-process of dividing a huge, heterogeneous market into a more homogeneous group of people
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Targeting
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-evaluating the various segments and selecting the one that promises best ROI
1. Identifiable 2. Accessible 3. Responsive |
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Four Segmentation Bases
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1. demographics
2. psychographics 3. product usage 4. product benefit |