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19 Cards in this Set
- Front
- Back
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Organizations that eases the transfer of ownership |
Marketing channel |
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Parties who negotiate with one another and facilitate the change of ownership |
Channel members |
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Difference between the amount of product produced and the amount a user wants to buy |
Discrepancy of quantity |
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Lack of items a customer needs to receive full satisfaction |
Discrepancy of assortment |
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Situation when a product is produced but the customer is not ready to buy it |
Temporal discrepancy |
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Difference between the location of a producer and the location of markets |
Spatial discrepancy |
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Channel intermediary that sells to consumers |
Retailer |
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Institution that buys goods from manufactures and resells them to wholesalers and later ships them |
Merchant wholesaler |
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Wholesaling intermediaries who do not take title to a product |
Agents and brokers |
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Efficient and cost-effective forward and reverse flow |
Logistics |
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A distribution channel in which producers sell directly to cunsomers |
Direct channel |
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The use of two or more channels to distribute the same product to target markets |
Dual distribution |
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Agreement to use the others already established distribution channel |
Strategic channel alliance |
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Form of distribution aimed at having a product available in every outlet where customers want to buy it |
Intensive distribution |
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Form of distribution achieved by screening dealers to eliminate all but a few in any single area |
Selective distribution |
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Form of distribution that establishes one or a few dealers |
Exclusive distribution |
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A relationship between companies that is loose, low relational investment and trust |
Arms-lenght relationship |
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A relationship between companies that takes the form of informal partnership with moderate levels of trust |
Cooperative relationship |
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A relationship between companies with high levels of trust |
Integrated relationship |
