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36 Cards in this Set
- Front
- Back
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suppy chain |
connected chain of all the buisness enttities, both internal and external that supporrt the logisic function |
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logistics of supply chain and marketing channels |
-managing the flow and storage of raw materials, in-process inventory, and finished goods from point of orgin to point od consumption -souceing and procurment, producttion scheduling, order procecssing, inventory control, warehousing and material handeling and transport |
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Marketing Channel/ channel Distribution |
a set of organizations that ease the transfer of ownership as products move from producer to buisness user or consumer |
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What influences channel strategy
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Market factors (tareget market) product factors (complexity, cost ect) Producer Factors (need for control) Cost vs profitability Control Adaptability |
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Dual Disstriution Stystems (Multiple channel usage) |
distribution to either to same target market or ti different rtarget markets (pharmaceutical sells to hospitals directly and to consumers indirectly) |
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Disintermediation |
traditinal intermediaries are eliminated as companies question the value |
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How retailers can add value |
Time and space (inventory) assortment utility (everything at one place and can compare) Adapt product (tailor) Return and warranty provide Knowledge about products,
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how retailer can keep track of conditions of the market |
-knowing the competitors pricing -knowing who is in need/ buying (target market), -know how to reach and promote local customers, -provide info on customer needs back to company. |
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Activities of Distributer (tansaction) |
Selling
prospecting and qualifying asking for orders feedback to the company rick taking (ownership) assorting |
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Activities of Distributer (Logistics) |
Storing, Sorting (purchase large quantites and break up), Transporting, |
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activites of Distibuter Facilitating |
Financing,
Grading (inspect test ect..) Marketing, contact Efficiency |
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Discrepancies of quanity/ breaking bulk |
members purchace large quanties from manufacturer and sell smaller quantites to customers |
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Discrepancy of Assortment/ Creating assortment |
members provide a varity of products in one location |
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Temporal Discrepancy/ time utility |
help provide product when customer is ready to buy them |
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Spacial Discrepancy/ place utlity |
members help provied products where customer want to purchase them |
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Importance of Channel control |
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control the final 4 P's to the consumer |
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Channel Leader |
dominant firmm that controls the channel. Have some form of power relative to other members. |
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Power of the Channel |
Economic (Resources). Legitimate (Legal authority). Reward (Ability to give and take away). |
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Distribution Intensity (the factors) |
how many distributors should we use -Company, -Cunsumer, -Channels, -Constraints, -Competition, |
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Types of Distribution |
Exclusive (Ferrari) Selective (watches) Intensive |
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Arm's Lenght Channel Relationship |
Channel members mostly work independently of one another |
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Vertical Channel Relationship (Cooperative, Integreated) |
-formal contract (moral flexable).
-relationship through formal arrangements |
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Horizontal channel relationship |
members at the same levevl work together through formal arangments. |
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Suppply chain managment |
integrates and cordinates all activites amoung the supply chain to maximize total profitability. customer focused and customer driven |
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most firms will benifit to create a supply chain that... |
enhances customer value ( due to increasing power in the marketplace. |
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the Supply chain should achieve |
-Relationship integration. -Measurement integration. -Technology Integration. -Material and service supplier integration. -internal operations integration. |
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Customer Relationship Managment |
Identify and build relationship with target markets |
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Customer Service managment |
maintaining strong relationships with target markets.
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Demand Managment |
ballancing supply and demand efficently |
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Order Fulfilment |
generating, filing, delivering and providing serrvices for customer orders |
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Manufacturing flow managment |
ensuring supply chain firms have resources to be flexible and move products through supply chain.
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Supplier Reelationship Managment |
Idenntify and build relationship with channel memberrs |
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Product Development and Commercialization |
activities that facilitate joint development and marketing of new offerings. |
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Processes of supply chain Managment |
-Customer Relationship Managment, -Customer Service Managment, -Demand Managment, -OrderFulfilment managment, -Manufacturing Flow managment, -Supply Relationship management, -Product Development and Commercialization. |
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Concerns of Transportation |
-costs (5-10% price of goods) -Transit time, -Reliability, -Capability, -Accessibility, -Traceability, |
