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6 Cards in this Set
- Front
- Back
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Morals
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the rules people develop as a result of cultural values and norms
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code of ethics
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guideline to help marketing managers and other employees make better decisions
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corporate social responsibility
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business's concern for society's welfare
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sustainability
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the idea that socially respnosible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time
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pyramid of corporate social responsibility
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model that suggest corporate social responsibility is composed economic, legal, ethical, and philanthropic responsibilities and that the firm's economic performance supports the entire structure
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green marketing
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the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
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