Marketing Ch 3

Front 1

Natural environment

Back 1

Natural resources that are needed as inputs by marketers or that are affected by marketing activities

Front 2

Engel's Laws

Back 2

Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises.

Front 3

Economic environment

Back 3

Factors that affect consumer purchasing power and spending patterns

Front 4

Generation Y

Back 4

1977-1994
- 72 million babies born
- Children of baby boomers
(echo boomers)

Front 5

Generation X

Back 5

1965-1976
- 49 million babies born
(in the "birth dirth" following the baby boom

Front 6

Baby boomers

Back 6

1946-1964
- 78 million babies born

Front 7

Demography

Back 7

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics
(major interest because it involves people and poepl makeup markets)

Front 8

7 types of publics

Back 8

1. Financial publics
2. Media publis
3. Government publics
4. Citizen-action publics
5. Local publics
6. General public
7. Internal publics

Front 9

Public

Back 9

A public is any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

Front 10

Marketing intermediaries

Back 10

Firms that help the company to promote, sell, and distribute its goods to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries.

Front 11

Macroenvironment

Back 11

The large societal forces that affect the microenvironment
- demographic, economic, natural, technological, political, and cultural forces.

Front 12

Microenvironment

Back 12

The actors close to the company that affect its ability to serve its customers
- the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

Front 13

Marketing environment

Back 13

The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

Front 14

Technological environment

Back 14

Forces that creat new technologies, creating new product and market opportunities.

Front 15

Political environment

Back 15

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

Front 16

Cultural environment

Back 16

Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.