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56 Cards in this Set
- Front
- Back
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NONSTORE RETAILING
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SELLING TO FINAL CONSUMERS THROUGH DIRECT MAIL, CATALOGS, TELEPHONE, HOME TV SHOPPING SHOWS, HOME & OFFICE PARTIES, DOOR-TO-DOOR CONTACT, VENDING MACHINES, ONLINE SERVICES & THE INTERNET
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SUPERSTORE
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A STORE THAT CARRIES A LARGE ASSORTMENT OF ROUTINELY PURCHASED FOOD & NONFOOD ITEMS & OFFERS SERVICES SUCH
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VALUE-RETAIL CENTERS
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COMBINE MANUFACTURERS' OUTLETS WITH OFF-PRICE RETAIL STORE & DEPARTMENT STORE CLEARANCE OUTLETS
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COMMUNITY SHOPPING CENTER
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CONTAINS BETWEEN 15 & 40 STORES
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3 MAJOR GROUPS OF WHOLESALERS
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1.MERCHANT WHOLESALERS
2.BROKERS & AGENTS 3.MANUFACTURERS' SALES BRANCHES & OFFICES |
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TYPES OF RETAILERS
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1.AMOUNT OF SERVICE
2.PRODUCT LINES 3.RELATIVE PRICES 4.ORGANIZATION |
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RETAILERS THAT FEATURE LOW PRICES
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1.DISCOUNT STORES
2."OFF-PRICE" RETAILERS 3.CATALOG SHOWROOMS |
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WAREHOUSE CLUB (WHOLESALE CLUBS, MEMBERSHIP WAREHOUSES)
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OFF-PRICE RETAILER THAT SELLS A LIMITED SELECTION OF BRAND NAME GROCERY ITEMS, APPLIANCES, CLOTHING, & A HODGEPODGE OF OTHER GOODS AT DEEP DISCOUNTS TO MEMBERS WHO PAY ANNUAL MEMBERSHIP FEES
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2 TYPES OF MERCHANT WHOLESALERS
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1.FULL-SERVICE WHOLESALERS
2.LIMITED-SERVICE WHOLESALERS |
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3 LEVELS OF SERVICE
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1.SELF-SERVICE
2.LIMITED SERVICE 3.FULL SERVICE |
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SUPERCENTERS
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COMBINATION FOOD & DISCOUNT STORES THAT EMPHASIZE CROSS-MERCHANDISING
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MAJOR MARKETING DECISIONS
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1.TARGET MARKETS & POSITIONING
2.PRODUCT ASSORTMENT & SERVICES 3.PRICE, PROMOTION, & PLACE |
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NEIGHBORHOOD SHOPPING CENTERS (STRIP MALLS)
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CONTAIN BETWEEN 5 & 15 STORES
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FULL-SERVICE WHOLESALERS
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PROVIDE A FULL SET OF SERVICES
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SELF-SERVICE RETAILERS
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SERVE CUSTOMERS WHO ARE WILLING TO PERFORM THEIR OWN "LOCATE-COMPARE-SELECT" PROCESS TO SAVE MONEY
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WHY PEOPLE ARE USING SHOPPING MALLS LESS
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1.PEOPLE HAVE LESS TIME TO SHOP
2.SHOPPERS APPEAR TO BE TIRING OF TRADITIONAL MALLS 3.TODAY'S CONSUMERS HAVE MANY ALTERNATIVES TO TRADITIONAL MALLS |
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LIMITED-SERVICE WHOLESALERS
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OFFER FEWER SERVICES TO THEIR SUPPLIERS & CUSTOMERS
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POWER CENTERS
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HUGE UNENCLOSED SHOPPING CENTERS THAT CONSIST OF A LONG STRIP OF RETAIL STORES
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DISCOUNT STORE
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A RETAIL INSTITUTION THAT SELLS STANDARD MERCHANDISE AT LOWER PRICES BY ACCEPTING LOWER MARGINS & SELLING AT HIGHER VOLUME
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MERCHANDISING CONGLOMERATES
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CORPORATIONS THAT COMBINE SEVERAL DIFFERENT RETAIING FORMS UNDER CENTRAL OWNERSHIP
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CATEGORY KILLER
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GIANT SPECIALTY STORE THAT CARRIES A VERY DEEP ASSORTMENT OF A PARTICULAR LINE
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3 MAJOR PRODUCT VARIABLES
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1.PRODUCT ASSORTMENT
2.SERVICES MIX 3.STORE ATMOSPHERE |
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LIMITED SERVICE RETAILERS
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PROVIDE MORE SALES ASSISTANCE BECAUSE THEY CARRY MORE SHOPPING GOODS ABOUT WHICH CUSTOMERS NEED INFORMATION (SEARS, JCPENNEY)
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OFF-PRICE RETAILER
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RETAILER THAT BUYS AT LESS-THAN-REGULAR WHOLESALE PRICES & SELLS AT LESS THAN RETAIL
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CHAIN STORES
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2 OR MORE OUTLETS THAT ARE OWNED & CONTROLLED IN COMMON, HAVE CENTRAL BUYING & MERCHANDISING, & SELL SIMILAR LINES OF MERCHANDISE
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MAJOR TYPES OF RETAIL ORGANIZATIONS
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1.CORPORATE CHAINS
2.VOLUNTARY CHAINS & RETAILER COOPERATIVES 3.FRANCHISER ORGANIZATIONS 4.MERCHANDISNG CONGLOMERATES |
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HYPERMARKETS
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HUGE SUPERSTORES AS LARGE AS 6 FOOTBALL FIELDS
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2 FORMS OF CONTRACTUAL ASSOCIATIONS
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1.VOLUNTARY CHAIN
2.RETAILER COOPERATIVE |
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3 MAIN TYPES OF OFF-PRICE RETAILERS
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1.INDEPENDENTS
2.FACTORY OUTLETS 3.WAREHOUSE CLUBS |
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WHEEL OF RETAILING CONCEPT
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A CONCEPT OF RETAILING THAT STATES THAT NEW TYPES OF RETAILERS BEGIN AS LOW-MARGIN OPERATIONS BUT LATER EVOLVE INTO HIGHER-PRICED OPERATIONS, EVENTUALLY BECOMING LIKE THE CONVENTIONAL RETAILERS THEY REPLACED.
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FULL-SERVICE RETAILERS
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SALESPEOPLE ASSIST CUSTOMERS IN EVERY PHASE OF THE SHOPPING PROCESS (SPECIALTY STORES, FIRST-CLASS DEPARTMENT STORES)
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WHOLESALING
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ALL ACTIVITIES INVOLVED IN SELLING GOODS & SERVICES TO THOSE BUYING FOR RESALE OR BUSINESS USE
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TYPES OF PRODUCT LINES
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1.SPECIALTY STORE
2.DEPARTMENT STORE 3.SUPERMARKET 4.CONVENIENCE STORE 5.SUPERSTORE 6.SERVICE RETAILERS |
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VOLUNTARY CHAIN
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A WHOLESALER-SPONSORED GROUP OF INDEPENDENT RETAILERS THAT ENGAGES IN GROUP BUYING & COMMON MERCHANDISING
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WHOLESALER
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A FIRM ENGAGED PRIMARILY IN WHOLESALING ACTIVITY
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PRODUCT DIFFERENTIATION STRATEGIES
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1.OFFER MERCHANDISE THAT NO OTHER COMPETITOR CARRIES
2.RETAILER CAN FEATURE BLOCKBUSTER MERCHANDISING EVENTS 3.OFFER SURPRISE MERCHANDISE 4.OFFER A HIGHLY TARGETED PRODUCT ASSORTMENT |
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INDEPENDENT OFF-PRICE RETAILER
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OFF-PRICE RETAILER THAT IS EITHER OWNED & RUN BY ENTREPRENEURS OR IS DIVISION OF LARGER RETAIL CORPORATION
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CHANNEL FUNCTIONS OF WHOLESALERS
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1.SELLING & PROMOTING
2.BUYING & ASSORTMENT BUILDING 3.BULK-BREAKING 4.WAREHOUSING 5.TRANSPORTATION 6.FINANCING 7.RISK BEARING 7.MARKET INFORMATION 8.MANAGEMENT SERVICES & ADVICE |
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RETAILER COOPERATIVE
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A GROUP OF INDEPENDENT RETAILERS THAT BANDS TOGETHER TO SET UP A JOINTLY OWNED, CENTRAL WHOLESALE OPERATION & CONDUCTS JOINT MERCHANDISING & PROMOTION EFFORTS
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SPECIALTY STORE
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A RETAIL STORE THAT CARRIES A NARROW PRODUCT LINE WITH A DEEP ASSORTMENT WITHIN THAT LINE
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DEPARTMENT STORE
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A RETAIL ORGANIZATION THAT CARRIES A WIDE VARIETY OF PRODUCT LINES
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FACTORY OUTLET
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OFF-PRICE RETAILING OPERATION THAT IS OWNED & OPERATED BY A MANUFACTURER & THAT NORMALLY CARRIES THE MANUFACTURER'S SURPLUS, DISCONTINUED, OR IRREGULAR GOODS
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MERCHANT WHOLESALER
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INDEPENDENTLY OWNED BUSINESS THAT TAKES TITLE TO THE MERCHANDISE IT HANDLES
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RETAILING
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ALL ACTIVITIES INVOLVED IN SELLING GOODS OR SERVICES DIRECTLY TO FINAL CONSUMERS FOR THEIR PERSONAL, NONBUSINESS USE
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FRANCHISE
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A CONTRACTUAL ASSOCIATION BETWEEN A MANUFACTURER, WHOLESALER, OR SERVICE ORGANIZATION (FRANCHISER) & INDEPENDENT BUSINESSPEOPLE (FRANCHISEES) WHO BUY THE RIGHT TO OWN & OPERATE 1 OR MORE UNITS IN THE FRANCHISE SYSTEM
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NORMAL PROMOTION TOOLS
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1.ADVERTISING
2.PERSONAL SELLING 3.SALES PROMOTION 4.PUBLIC RELATIONS 5.DIRECT MARKETING |
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BROKER
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A WHOLESALER WHO DOES NOT TAKE TITLE TO GOODS & WHOSE FUNCTION IS TO BRING BUYERS & SELLERS TOGETHER & ASSIST IN NEGOTIATION
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SUPERMARKET
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LARGE, LOW-COST, LOW-MARGIN, HIGH-VOLUME, SELF-SERVICE STORE THAT CARRIES A WIDE VARIETY OF FOOD, LAUNDRY, & HOUSEHOLD PRODUCTS
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SHOPPING CENTER
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A GROUP OF RETAIL BUSINESSES PLANNED, DEVELOPED, OWNED, & MANAGED AS A UNIT
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AGENT
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A WHOLESALER WHO REPRESENTS BUYERS OR SELLERS ON A RELATIVELY PERMANENT BASIS, PERFORMS ONLY A FEW FUNCTIONS, & DOES NOT TAKE TITLE TO GOODS
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RETAILER
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BUSINESS WHOSE SALES COME PRIMARILY FROM RETAILING
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SERVICE RETAILERS
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HOTELS & MOTELS, BANKS, AIRLINES, COLLEGES, HOSPITALS, MOVIE THEATERS, TENNIS CLUBS, BOWLING ALLEYS, RESTAURANTS, REPAIR SERVICES, HAIR CARE SHOPS, & DRY CLEANERS
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CONVENIENCE STORE
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A SMALL STORE THAT CARIES A LIMITED LINE OF HIGH-TURNOVER CONVENIENCE GOODS
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FACTORY OUTLET MALLS
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CONSIST OF MANUFACTURERS' OUTLETS
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REGIONAL SHOPPING CENTER
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CONTAINS FROM 40 TO 200 STORES, LIKE A COVERED MINIDOWNTOWN & ATTRACTS CUSTOMERS FROM A WIDE AREA
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MANUFACTURER'S SALES BRANCHES & OFFICES
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WHOLESALING BY SELLERS OR BUYERS THEMSELVES RATHER THAN THROUGH INDEPENDENT WHOLESALERS
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