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56 Cards in this Set

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NONSTORE RETAILING
SELLING TO FINAL CONSUMERS THROUGH DIRECT MAIL, CATALOGS, TELEPHONE, HOME TV SHOPPING SHOWS, HOME & OFFICE PARTIES, DOOR-TO-DOOR CONTACT, VENDING MACHINES, ONLINE SERVICES & THE INTERNET
SUPERSTORE
A STORE THAT CARRIES A LARGE ASSORTMENT OF ROUTINELY PURCHASED FOOD & NONFOOD ITEMS & OFFERS SERVICES SUCH
VALUE-RETAIL CENTERS
COMBINE MANUFACTURERS' OUTLETS WITH OFF-PRICE RETAIL STORE & DEPARTMENT STORE CLEARANCE OUTLETS
COMMUNITY SHOPPING CENTER
CONTAINS BETWEEN 15 & 40 STORES
3 MAJOR GROUPS OF WHOLESALERS
1.MERCHANT WHOLESALERS
2.BROKERS & AGENTS
3.MANUFACTURERS' SALES BRANCHES & OFFICES
TYPES OF RETAILERS
1.AMOUNT OF SERVICE
2.PRODUCT LINES
3.RELATIVE PRICES
4.ORGANIZATION
RETAILERS THAT FEATURE LOW PRICES
1.DISCOUNT STORES
2."OFF-PRICE" RETAILERS
3.CATALOG SHOWROOMS
WAREHOUSE CLUB (WHOLESALE CLUBS, MEMBERSHIP WAREHOUSES)
OFF-PRICE RETAILER THAT SELLS A LIMITED SELECTION OF BRAND NAME GROCERY ITEMS, APPLIANCES, CLOTHING, & A HODGEPODGE OF OTHER GOODS AT DEEP DISCOUNTS TO MEMBERS WHO PAY ANNUAL MEMBERSHIP FEES
2 TYPES OF MERCHANT WHOLESALERS
1.FULL-SERVICE WHOLESALERS
2.LIMITED-SERVICE WHOLESALERS
3 LEVELS OF SERVICE
1.SELF-SERVICE
2.LIMITED SERVICE
3.FULL SERVICE
SUPERCENTERS
COMBINATION FOOD & DISCOUNT STORES THAT EMPHASIZE CROSS-MERCHANDISING
MAJOR MARKETING DECISIONS
1.TARGET MARKETS & POSITIONING
2.PRODUCT ASSORTMENT & SERVICES
3.PRICE, PROMOTION, & PLACE
NEIGHBORHOOD SHOPPING CENTERS (STRIP MALLS)
CONTAIN BETWEEN 5 & 15 STORES
FULL-SERVICE WHOLESALERS
PROVIDE A FULL SET OF SERVICES
SELF-SERVICE RETAILERS
SERVE CUSTOMERS WHO ARE WILLING TO PERFORM THEIR OWN "LOCATE-COMPARE-SELECT" PROCESS TO SAVE MONEY
WHY PEOPLE ARE USING SHOPPING MALLS LESS
1.PEOPLE HAVE LESS TIME TO SHOP
2.SHOPPERS APPEAR TO BE TIRING OF TRADITIONAL MALLS
3.TODAY'S CONSUMERS HAVE MANY ALTERNATIVES TO TRADITIONAL MALLS
LIMITED-SERVICE WHOLESALERS
OFFER FEWER SERVICES TO THEIR SUPPLIERS & CUSTOMERS
POWER CENTERS
HUGE UNENCLOSED SHOPPING CENTERS THAT CONSIST OF A LONG STRIP OF RETAIL STORES
DISCOUNT STORE
A RETAIL INSTITUTION THAT SELLS STANDARD MERCHANDISE AT LOWER PRICES BY ACCEPTING LOWER MARGINS & SELLING AT HIGHER VOLUME
MERCHANDISING CONGLOMERATES
CORPORATIONS THAT COMBINE SEVERAL DIFFERENT RETAIING FORMS UNDER CENTRAL OWNERSHIP
CATEGORY KILLER
GIANT SPECIALTY STORE THAT CARRIES A VERY DEEP ASSORTMENT OF A PARTICULAR LINE
3 MAJOR PRODUCT VARIABLES
1.PRODUCT ASSORTMENT
2.SERVICES MIX
3.STORE ATMOSPHERE
LIMITED SERVICE RETAILERS
PROVIDE MORE SALES ASSISTANCE BECAUSE THEY CARRY MORE SHOPPING GOODS ABOUT WHICH CUSTOMERS NEED INFORMATION (SEARS, JCPENNEY)
OFF-PRICE RETAILER
RETAILER THAT BUYS AT LESS-THAN-REGULAR WHOLESALE PRICES & SELLS AT LESS THAN RETAIL
CHAIN STORES
2 OR MORE OUTLETS THAT ARE OWNED & CONTROLLED IN COMMON, HAVE CENTRAL BUYING & MERCHANDISING, & SELL SIMILAR LINES OF MERCHANDISE
MAJOR TYPES OF RETAIL ORGANIZATIONS
1.CORPORATE CHAINS
2.VOLUNTARY CHAINS & RETAILER COOPERATIVES
3.FRANCHISER ORGANIZATIONS
4.MERCHANDISNG CONGLOMERATES
HYPERMARKETS
HUGE SUPERSTORES AS LARGE AS 6 FOOTBALL FIELDS
2 FORMS OF CONTRACTUAL ASSOCIATIONS
1.VOLUNTARY CHAIN
2.RETAILER COOPERATIVE
3 MAIN TYPES OF OFF-PRICE RETAILERS
1.INDEPENDENTS
2.FACTORY OUTLETS
3.WAREHOUSE CLUBS
WHEEL OF RETAILING CONCEPT
A CONCEPT OF RETAILING THAT STATES THAT NEW TYPES OF RETAILERS BEGIN AS LOW-MARGIN OPERATIONS BUT LATER EVOLVE INTO HIGHER-PRICED OPERATIONS, EVENTUALLY BECOMING LIKE THE CONVENTIONAL RETAILERS THEY REPLACED.
FULL-SERVICE RETAILERS
SALESPEOPLE ASSIST CUSTOMERS IN EVERY PHASE OF THE SHOPPING PROCESS (SPECIALTY STORES, FIRST-CLASS DEPARTMENT STORES)
WHOLESALING
ALL ACTIVITIES INVOLVED IN SELLING GOODS & SERVICES TO THOSE BUYING FOR RESALE OR BUSINESS USE
TYPES OF PRODUCT LINES
1.SPECIALTY STORE
2.DEPARTMENT STORE
3.SUPERMARKET
4.CONVENIENCE STORE
5.SUPERSTORE
6.SERVICE RETAILERS
VOLUNTARY CHAIN
A WHOLESALER-SPONSORED GROUP OF INDEPENDENT RETAILERS THAT ENGAGES IN GROUP BUYING & COMMON MERCHANDISING
WHOLESALER
A FIRM ENGAGED PRIMARILY IN WHOLESALING ACTIVITY
PRODUCT DIFFERENTIATION STRATEGIES
1.OFFER MERCHANDISE THAT NO OTHER COMPETITOR CARRIES
2.RETAILER CAN FEATURE BLOCKBUSTER MERCHANDISING EVENTS
3.OFFER SURPRISE MERCHANDISE
4.OFFER A HIGHLY TARGETED PRODUCT ASSORTMENT
INDEPENDENT OFF-PRICE RETAILER
OFF-PRICE RETAILER THAT IS EITHER OWNED & RUN BY ENTREPRENEURS OR IS DIVISION OF LARGER RETAIL CORPORATION
CHANNEL FUNCTIONS OF WHOLESALERS
1.SELLING & PROMOTING
2.BUYING & ASSORTMENT BUILDING
3.BULK-BREAKING
4.WAREHOUSING
5.TRANSPORTATION
6.FINANCING
7.RISK BEARING
7.MARKET INFORMATION
8.MANAGEMENT SERVICES & ADVICE
RETAILER COOPERATIVE
A GROUP OF INDEPENDENT RETAILERS THAT BANDS TOGETHER TO SET UP A JOINTLY OWNED, CENTRAL WHOLESALE OPERATION & CONDUCTS JOINT MERCHANDISING & PROMOTION EFFORTS
SPECIALTY STORE
A RETAIL STORE THAT CARRIES A NARROW PRODUCT LINE WITH A DEEP ASSORTMENT WITHIN THAT LINE
DEPARTMENT STORE
A RETAIL ORGANIZATION THAT CARRIES A WIDE VARIETY OF PRODUCT LINES
FACTORY OUTLET
OFF-PRICE RETAILING OPERATION THAT IS OWNED & OPERATED BY A MANUFACTURER & THAT NORMALLY CARRIES THE MANUFACTURER'S SURPLUS, DISCONTINUED, OR IRREGULAR GOODS
MERCHANT WHOLESALER
INDEPENDENTLY OWNED BUSINESS THAT TAKES TITLE TO THE MERCHANDISE IT HANDLES
RETAILING
ALL ACTIVITIES INVOLVED IN SELLING GOODS OR SERVICES DIRECTLY TO FINAL CONSUMERS FOR THEIR PERSONAL, NONBUSINESS USE
FRANCHISE
A CONTRACTUAL ASSOCIATION BETWEEN A MANUFACTURER, WHOLESALER, OR SERVICE ORGANIZATION (FRANCHISER) & INDEPENDENT BUSINESSPEOPLE (FRANCHISEES) WHO BUY THE RIGHT TO OWN & OPERATE 1 OR MORE UNITS IN THE FRANCHISE SYSTEM
NORMAL PROMOTION TOOLS
1.ADVERTISING
2.PERSONAL SELLING
3.SALES PROMOTION
4.PUBLIC RELATIONS
5.DIRECT MARKETING
BROKER
A WHOLESALER WHO DOES NOT TAKE TITLE TO GOODS & WHOSE FUNCTION IS TO BRING BUYERS & SELLERS TOGETHER & ASSIST IN NEGOTIATION
SUPERMARKET
LARGE, LOW-COST, LOW-MARGIN, HIGH-VOLUME, SELF-SERVICE STORE THAT CARRIES A WIDE VARIETY OF FOOD, LAUNDRY, & HOUSEHOLD PRODUCTS
SHOPPING CENTER
A GROUP OF RETAIL BUSINESSES PLANNED, DEVELOPED, OWNED, & MANAGED AS A UNIT
AGENT
A WHOLESALER WHO REPRESENTS BUYERS OR SELLERS ON A RELATIVELY PERMANENT BASIS, PERFORMS ONLY A FEW FUNCTIONS, & DOES NOT TAKE TITLE TO GOODS
RETAILER
BUSINESS WHOSE SALES COME PRIMARILY FROM RETAILING
SERVICE RETAILERS
HOTELS & MOTELS, BANKS, AIRLINES, COLLEGES, HOSPITALS, MOVIE THEATERS, TENNIS CLUBS, BOWLING ALLEYS, RESTAURANTS, REPAIR SERVICES, HAIR CARE SHOPS, & DRY CLEANERS
CONVENIENCE STORE
A SMALL STORE THAT CARIES A LIMITED LINE OF HIGH-TURNOVER CONVENIENCE GOODS
FACTORY OUTLET MALLS
CONSIST OF MANUFACTURERS' OUTLETS
REGIONAL SHOPPING CENTER
CONTAINS FROM 40 TO 200 STORES, LIKE A COVERED MINIDOWNTOWN & ATTRACTS CUSTOMERS FROM A WIDE AREA
MANUFACTURER'S SALES BRANCHES & OFFICES
WHOLESALING BY SELLERS OR BUYERS THEMSELVES RATHER THAN THROUGH INDEPENDENT WHOLESALERS