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15 Cards in this Set

  • Front
  • Back

Process innovations

Changes that affect the way outputs are produced

Product or service innovations

Changes in the actual outputs produced

Low costs

The company has an advantage from maintaining a lower cost than its competitors

Differentiation

The advantage comes from offering a unique good or service for which customers are willing to pay a premium price

Technology audit

Process of clarifying the key technologies on which an organization depends

Disruptive innovation

A process by which a product, service, or business model takes root initially in simple applications at the bottom of a market and then moves up market, eventually displacing established competitors

Prospectors firm

Proactive technology push innovators have cultures that are outward looking and opportunistic

Defender firms

Companies adopt a more circumspect posture toward innovation


Operate in stable environments so their strategies focus on deepening their capabilities through technologies that extend rather than replace their current ones

Analyzer firms

These hybrid organizations need to stay technologically competitive but tend to let others demonstrate solid demand in new arenas before responding

Make or buy decisions

The question an organization asks itself about whether to acquire new technology from an outside source or develop it itself

Technical innovator

Develops the new technology or has the skills needed to install and op6the technology

Product champion

Promotes the idea throughout the organization, searching for support and acceptance

Executive champion

Has the status, authority, and financial resources to support the project and protect the product champion

Development project

A focused organizational effort to create a new product or process via technological advances

Agile design

A flexible and interactive development process that us characterized by collaboration with customers, fast deployment, continuous improvement, collaborative communication