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120 Cards in this Set
- Front
- Back
Active Voice
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the subject of the sentence performs the action in the verb
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All caps
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words printed in all uppercase letters
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anecdotal lead
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a type of feature lead in which a short story told at the beginning focuses in on one person's or group's experience which represents the universal experience.
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art work
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an illustration or photograph which may be used in combonation with typography.
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ascender
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the upperstroke of a letter which extends above the x-height.
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block type
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a clasificatio of type in which strokes and serifs are of equal density.
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body type
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type in which stories are set
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boldface
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type set thicker and heavier for emphasis
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broadsheet
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full-size newspaper measuring approx. 13 1/2 in x 21 in
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bullet
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typographical device or dingbat used to emphasize lists
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butting heads
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two or more headlines which are set right next to each other, also called tombstoning
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byline
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line at the beginning of a story which gives the name of the person or persons who worte the story
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camera-ready
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completed paste up
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charicature
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a drawing or cartoon which distorts a person's features for effect
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censorship
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deletion of material on the grounds that it might be harmful to publish it.
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character count
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the number of characters including spaces between words that make up a piece of copy
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clean copy
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material that is neat properly set up and free of typographical errors
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clip art
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artwork obtained from books or the internet used in the design of printed materials
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color printing
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the reproduction of a full color photograph or illustration with the four process colors: cyan, yellow, magenta, and black. Also the use of ink any color other than black
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color seperation
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the filtering of each of the four process colors from the original and the recording of each color on seperate pieces of film
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column
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a bylined commentary run on the editorial/opinion page. Also in typography on leg of type.
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column inch
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the amount of space one column wide by one in deep
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column sig
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a logo that identifies a continuously run column
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composition
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(1) the setting of type and laying out of a page (2) the arrangement of elements in a photograph
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condensed type
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a narrow type face
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copy block
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the text of a story or ad which has been typeset
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copy
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any material prepared for publication
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copy editor
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persons designated to read all stories editing and revising it to correct errors in fact, spelling, grammer, and style.
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copy fitting
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determining the amount of material that can be places in a given space based on a specified size of type.
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copyright
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the exclusive right of the owner of an original intellectual property such as a story, poem, photo, work of art, etc. to make, distribute, and control copies of that work for specified number of years as guarenteed by law.
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cutline
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copy that describes the action in a photograph. also called a caption.
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defamation
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hurting the reputation of a person
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descender
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the lowerstroke of a letter which extends below the baseline.
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desktop publishing
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the use of a computer and software applications to create, edit and store elements a publications
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digital camera
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camera that produces photographs electronically without film for direct input into a computer
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dingbat
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a small abstract or naturalistic ornament such as a bullet.
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display type
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larger than text type used to call attention, headline
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dominant element
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the largest element on a page the focal point or center of visual interest
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downstyle
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headline capitilazation that occurs as in a sentence. the first word and proper nouns and adjectives are capitilized.
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DPI
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dots per inch describes the resolution on an input or output device such as a printer or a scanner.
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dummy
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mock-up of a page or ad to show the size, shape, form, sequence, and general style for content
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editiorial
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a persuasive piece of writing that represents the opinion of the newspaper as a whole
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editorial copy
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all artwork stories captions and headlines prepared for publication except for advertising
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editorializing
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allowing explicit or implicit bias to color the facts unattributed opinion
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external margin
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white space on the outside edges of a page, the area outside the columns
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feature story
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a factual piece designed to entertain or inform the reader and hold interest all the way to the end of the story
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First Amendment
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this amendment forbids Congress from making any law that would restrict the freedom of the press or of religion or of speech or the right to assemble peacefully.
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flush left
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copy that is set so the left margin is even
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folio
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the page number date and name of the pubication run at ther top of a newpaper page or the bottom of a yearbook page
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follow-up story
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article about events which have already taken place
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forum
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a medium through which people express a variety of opinions
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future angle
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emphasis in a story on what will happen rather than on what has already happened
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graphics
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artwork and text on printed surfaces
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gutter
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the inner space between two facing pages
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hairline rule
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extremely thin line
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halftone print
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the reproduction of a black and white continuous tone original
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hammer
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a large bold headline consisting of one or two words run above a secondary headline of one or more lines which tell the gist of the story
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hard news
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urgent timely material that affects readers in a real way
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headline
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"title" of a story which summarizes the most newsworthy facts or ideas in a story
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infographics
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charts diagrams graphs or maps that include illustrations or photography
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initial letter
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large letter set at the beginning a block of type for emphasis. Also called a drop cap
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internal margin
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consistent spacing btween elements on a page usually one pica
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invasion of privacy
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unauthorized use of a person's name or picture in an ad placing a person in a false light intrusion publication of private and embarassing facts
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italic
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slanted type used for emphasis or to indicate the name of a book or a play
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jump head
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headline that runs of a continued section of a story that began on a different page
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jump line
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line used to show rear where to find the rest of the story
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kicker
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in headlines a smaller sized headline run above the main headline
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layout
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the arrangment of body type headlines artwork and white space on a page
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lead
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the opening paragraph(s) of a story
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lead-in
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variation of typography at the beginning of a caption
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leading
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the amount of space between lines of type
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libel
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written or printed defamation of character which is not provably true
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logo
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trademark or special type or design
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lower case
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type that is not capitilized
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masthead
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copy that runs on the editorial page and contains information about the publication's operations including the name of the editors
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modular
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a layout style in which all elements form a rectagle
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nameplate
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the publication's indentifying emblem of page one. also aclled a flag
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news elements
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the qualities in any event or situation which make it newsworthy
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news hole
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space left in the newspaper for editorial copy after the ads have been dummied
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news peg
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timely information that gives a feature a current angle
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news story
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factual, unbiased account of current events
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novelty type
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decorative type faces used to set a mood
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obscenity
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not protected by the First Amendment. Obscenity is determined by community standards
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off-the-record
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information given to a reporter on the condition that it not be used in the story
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op/ed page
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opinion page including editorials
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package
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group of related articles that may be accompanited by artwork
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page elements
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artwork body type headline type and whitespace that make up page design
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passive voice
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the subject is acted upon by someone or something else
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paste-up
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the process of manually sticking material on an artboard
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pica
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a unit of measurement equal to 1/6 of an inch
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plagiarism
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passing off someone else's work as your own
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point
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a unit of measurement 1/72 of an inch
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pull quote
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display type that emphasizes a sources words
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ragged right
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copy set flush left
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reverse
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opposite of normal
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review
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opinion piece which analyzes and evaluates a creative work
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rule line
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a line used to accent copy
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sans serif
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a type classification destinguished that have no sort finishing strokes at the end of the main strokes
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screening
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to print a color including black in a lighter shade that maximum
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serif
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a small finishing stroke at the end of a main stroke of a letter
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shirt-tail
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the name or the writer(s) of a story run at the end of the story
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sidebar
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story that accompanies a main article and provised a particular angle
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slander
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spoken or broadcast defemation which is not provably true
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soft news
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information that has relativley little immediate or long range bearing readers lives
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spot color
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the use of color other than black in a printing
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spot news
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news that occurs without warning
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spread
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two facing pages in a publication
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standing head
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a graphic label in display type that introduces a section of the paper
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style book/style sheet
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set of written guidelines that ensure consistencies in the use of abbreviations punctuations spelling numerals etc. throughout the publication
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subhead
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headline that contains information of less importnace than the main headline
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tabloid
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a paper with a 10 1/4 in by 16 in image space about half the size of a broadsheet
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teaser
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headline or artwork that may appear on page one to call attention to particular articles inside the paper
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third person
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using he, she, it, or they in place of I, we, or you
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trapped white space
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an area of white space in excess of the standard of internal margin on a page
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tripod
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a headline with a hammer on the left of two equal lines in a smaller size
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typography
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the study of type and how it is used
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upper case
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the capital letter of a type face
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upstyle
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headline capitilazation of the first letter of every word
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white space
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one of the four main design elements. Any part of the page that does not illustration or type.
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x-height
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the height of the lowercase letter x
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